4 posts tagged "Margot Elena Wells"
Attention, New York City: It’s currently 79 degrees outside. Never mind the rain and severe temperature drop they’re predicting for tomorrow. Right here, right now, it is spring, and we’re feeling great about it. The sun is shining, the daffodils and crocuses are blooming, and Margot Elena Wells’ new beauty venture is filling the floral void inside our office. Wells—the self-taught illustrator and beauty entrepreneur behind brands like Tokyo Milk, Lollia, and Love & Toast—has turned her attention to small-batch perfumery for her latest launch, Library of Flowers, which includes eaux de parfum, parfum creams, hand creams, bath oils, shower gels, soaps, and bubble baths in twelve different scent combinations. From the apricot, honey blossom, and wildflower-tinged Field and Flowers and the water lily, evening lotus, and midnight jasmine Moonshadow, to the green cardamom, ylang-ylang, and amber-resin-infused Arboretum, and the white tea, sheer bamboo, and orchid petal Kirimashi Air, each one of the hand-blended aromas is the olfactory embodiment of spring. And if that’s not enough to sell you on these seasonal mood enhancers, Wells’ brightly colored packaging will presumably seal the deal.
Beauty enthusiast and artist Margot Elena Wells has built a devoted following for herself and her brands simply by doing what she does best: scent pairing and illustration. It’s a simple formula that’s helped keep her three primping projects—Lollia, Love & Toast, and Tokyo Milk—popular with a discerning clientele who wants something that’s both visually and olfactorily appealing. Her latest round of whimsical objects of desire is a new set of luxuriously hydrating Bon Bon Shea Butter hand lotions. Formulated with Japanese green tea, mimosa bark, and macadamia and brazil nut oils, all seven aromatic experiences boast beautiful packaging featuring collages of vintage prints. Personal favorites include Honey & the Moon, which pairs the sweet smell of honey with sugared violet; Eden, which smells of fresh greens, white iris, and musk; and Kabuki, an exotic mix of grapefruit, lychee, and jasmine encased in a tube bearing an etching of a traditional geisha girl. The words “stocking stuffer” come to mind, as do “desk-side mood stabilizer.”
Margot Elena Wells has managed to create something of a cult following with Lollia, her “modern romantic luxury” collection of beauty and loungewear, and it’s not hard to see why. Each product in the well-thought-out line packs an impressive attention to detail, from the expertly crafted scents in her shea butter hand creams and eaux de toilette to the hand-drawn illustrations that grace the packaging, which Wells etches herself. This week, Wells has added an eighth fragrance to her popular range, introducing Calm to her adoring fan base. Hyacinth, pink pepper, honey, vetiver, and amber combine for a fresh, sweet eau that’s a nice treat on a warm summer day. The bottle isn’t too shabby, either. Wispy platinum feathers adorn the square glass flacon, adding to the general girly, pretty feeling you get from just clutching it in your hand. If you should happen to be one of those rare New Yorkers in close proximity to a clean, usable bathtub, the scent also comes in bubble bath form. We’re already jealous of your decadent, cold soak.
Did you know that Molly Ringwald sang on two Disney albums in the early eighties, or that Oprah was Miss Black Tennessee at age 17? Neither did we, until we pulled out the informative product inserts-cum-trivia cards inside Margot Elena Wells’ new line, Love + Toast. The colorful lip glosses, hand creams, and scents will get you with their cute packaging and keep you coming back for more with six unique fragrance combinations, including Pomme Poivre and Gin Blossom. Wells, the beauty guru and self-taught illustrator behind the equally eye-catching niche lines TokyoMilk and Lollia, has decided to devote a portion of every sale from the range directly to Girls Inc., a nonprofit that provides mentoring and leadership services to young women—hence the inspirational “Totally Righteous Women Role Models of the ’80s” info inside all of the products. The collection had a soft launch at Urban Outfitters last month and has just gone live on www.beautyhabit.com. Two words: stocking stuffers.