From the people who brought you Great Lash (and its even more coveted waterproof version) comes the first vibrating mascara to hit the mass market. Introducing Maybelline’s new Pulse Perfection by Define-A-Lash, which delivers 7,000 battery-powered vibrations per minute, mimicking the manual zigzag motions that are typically necessary for lush lashes. Promising results that are [...]

If you’ve ever left on your eye makeup overnight and woken up looking a little worse for the wear due to itchy, red irritation—not to mention those disconcerting dried black tears stuck to your cheeks—you might have an insect allergy. Yes, we said insect allergy. The colorants carmine and cochineal, which are extracted from the [...]

It’s official: According to a statement released on Friday by Allergan, Inc., the pharmaceutical company that brought us Botox has received FDA approval to market a spin-off of its Lumigan glaucoma treatment as the world’s first and only drug that can enhance the length, thickness, and darkness of eyelashes. As we reported a few months [...]

Ever since news broke last year that Lumigan, a glaucoma treatment that can prevent blindness, can also make your eyelashes grow two millimeters in six weeks, beauty seekers with 20/20 vision have been desperately trying to get their hands on a prescription. For those of you who have taken to faking your eye exams, some [...]

Working off the principle that colors like rich gold, copper, and mahogany are universally flattering, NARS Cosmetics‘ fall collection boasts an eye shadow range in multiple shades of brown. In addition to creating a warm palette typical of the season, NARS also seems to be making a strong case for the brown smoky eye, an [...]