Style.com

August 1 2014

styledotcom Is topless tanning a thing of the past? stylem.ag/1zAz1Mg pic.twitter.com/Em6WvhMv6p

Subscribe to Style Magazine
4 posts tagged "Max Azria"

Maybelline Great Lash Turns 40

-------

Ask any drugstore beauty queen what her favorite budget-friendly mascara is and the answer will reliably come back the same: Maybelline Great Lash. Known for its dark glossy formula, the industry-standard lash lacquer has made its way into makeup bags across the country since debuting four decades ago, becoming a fixture on vanities and movie lots alike (Mad Men makeup department head Lana Horochowski doesn’t go to work without it). Last year, Maybelline tackled the style set as well, sponsoring New York’s Fall 2010 shows at Bryant Park. To celebrate its 40th birthday, designers are returning the favor. This weekend will see the release of three limited-edition Great Lash tubes conceived by Max Azria, Tracy Reese, and Vivienne Tam. Exclusively available at Target, each mascara has a hand-scrawled signature as well as a singular black design element that adorns its classic hot pink facade. Click here to pre-order these collector’s items and get them while the getting’s good.

Photo: Courtesy of Maybelline

The New Red Lip’s Off-Runway Debut

-------

Red lips were all over the Fall catwalks in New York, making a slew of Valentine’s Day weekend appearances, followed by encores at Max Azria, Donna Karan, Reem Acra, and Nanette Lepore. Kate Bosworth took the popular hue from the runway to reality last night, sporting a gorgeous shade of glossy crimson to the Calvin Klein after-party. As a brunette, we’ll be the first to attest to the color’s versatility (it pretty much looks good on everybody),
but it might be at its best when paired with golden blond waves and a filled-in brow. What do you think?

NYFW Backstage Beauty Alert: Maybelline To Close Out Bryant Park’s Run

-------


Maybelline will be heading up makeup duties at Bryant Park again this season. Its sponsorship list just came out and includes cameos at Vivienne Tam, Tracy Reese, Max Azria, and RVCA x Erin Wasson, where Style.com has learned that another live musical performance will follow last season’s Gang Gang Dance set (we can’t say who just yet, but it’s good). After watching global makeup artist Charlotte Willer work her magic in September (teal lashes at DKNY, anyone?), we’re looking forward to seeing what she comes up with for fall, especially since she’ll have a whole new crop of just-released cosmetics to play with. Particularly of interest to us are Maybelline’s latest series of XXL Pro Mascaras. The collection features four two-sided lash-enhancing varieties with a primer on one end and specialized pigmented brushes on the other for curling, extending, volumizing, and 24-hour-hold options. They’re washable, too, so you—and the bevy of makeup artists working feverishly backstage—can rely on great, runway-ready staying power and a formula that doesn’t take intensive jostling to remove.

Photo: Courtesy of Maybelline

It’s Curly Time

-------


Kinky-haired girls, rejoice: Texture is back. As celebrities and designers alike embrace tresses with character, the pressure to go straight is slipping away. Beyoncé and Leighton Meester went wild at the VMAs this past weekend, while hairstylists Bob Recine and Orlando Pita created similarly raw hair backstage at Hervé Léger and Diane von Furstenberg, respectively. While, sadly, we did not make it out for MTV’s big night (catching that bizarre Kanye West-Taylor Swift infraction in person would have been day-making), we did get detailed backstage info at the shows, so even if you have super-straight strands, you can still get the look at home. For Recine, it was all about mimicking the “patchwork of fabrics” in Max Azria’s collection, so he prepped the hair with Phytolacque hairspray and created a series of braids, crimps, and curls, which he let set and then finger-combed, leaving definition in the hair. Over at Diane von Furstenberg, Orlando Pita was staunchly opposed to using any product at all. “Diane’s quote was, ‘looking back to antiquity to create flawless beauty’…and there were no products in the old days.” Instead, Pita was after the softness and airiness of virgin hair. To get it, he created five quadrants of thick braids, flat-ironed them, sent the girls over to makeup, and then took them out. Another trick we’ve had success with in the past is washing our hair at night, doing a loose French braid and sleeping on it. Go forth and experiment.

Photo: Clockwise from top left, Jeffrey Mayer/WireImage; Greg Kessler at DVF; Bryan Bedder/Getty Images