August 29 2014

styledotcom Leave it to @rihanna to take our favorite summer trend and transition it into a new season:

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2 posts tagged "Maybelline Great Lash"

Maybelline Great Lash Turns 40


Ask any drugstore beauty queen what her favorite budget-friendly mascara is and the answer will reliably come back the same: Maybelline Great Lash. Known for its dark glossy formula, the industry-standard lash lacquer has made its way into makeup bags across the country since debuting four decades ago, becoming a fixture on vanities and movie lots alike (Mad Men makeup department head Lana Horochowski doesn’t go to work without it). Last year, Maybelline tackled the style set as well, sponsoring New York’s Fall 2010 shows at Bryant Park. To celebrate its 40th birthday, designers are returning the favor. This weekend will see the release of three limited-edition Great Lash tubes conceived by Max Azria, Tracy Reese, and Vivienne Tam. Exclusively available at Target, each mascara has a hand-scrawled signature as well as a singular black design element that adorns its classic hot pink facade. Click here to pre-order these collector’s items and get them while the getting’s good.

Photo: Courtesy of Maybelline

Mascara, Going The Way Of Betamax?


Ever since news broke last year that Lumigan, a glaucoma treatment that can prevent blindness, can also make your eyelashes grow two millimeters in six weeks, beauty seekers with 20/20 vision have been desperately trying to get their hands on a prescription. For those of you who have taken to faking your eye exams, some good news: Allergan, the pharmaceutical company behind the drug, is making plans to apply for a cosmetic license in the U.S., which could mean an end to mascara as early as next year. (RIP, Great Lash. We’ve had a good run.)

Photo: Popperfoto / Getty Images