There are a few things that are inevitable truths every holiday season. You will likely consume far more than your recommended daily allowance of alcohol and cookies; your credit card will get more action than any other time of the year; and when it comes to makeup, you will be more willing to, well, wear [...]

If we had to choose one word to sum up the month’s biggest beauty goings-on, it would be: hair. A cornucopia of colors flooded the Paris runways; a wash of new brunettes showed up on the red carpet; a few very high-profile cuts had us contemplating changing our lob into a bona fide bob; and an [...]

There are certain stories, so dramatic, so sordid, that they seem positively destined for television—well, Lifetime television, at least. A new, thoroughly engrossing tome, The Maybelline Story and the Spirited Family Dynasty Behind It (Bettie Youngs Books, 2010), fits the bill, with insight into all the brand’s dirty little details. And author Sharrie Williams certainly [...]

Maybelline will be heading up makeup duties at Bryant Park again this season. Its sponsorship list just came out and includes cameos at Vivienne Tam, Tracy Reese, Max Azria, and RVCA x Erin Wasson, where Style.com has learned that another live musical performance will follow last season’s Gang Gang Dance set (we can’t say who [...]

Every December, I draft a New Year’s resolution list, and every year I fail to achieve the goals I’ve set for myself. This despite the fact that many of my resolutions remain unchanged—”Get in shape,” “Read more books,” “Break endless cycle of addiction to dysfunctional TV (VH1, I blame you).” For 2010, I’m bravely adding [...]

We’ve always been slightly on the fence about colored mascaras. In theory, they strike us as an interesting way to do something a little different with your typical beauty routine; in practice, they come across more juvenile than chic. They are here to stay, though, at least for the short term, making appearances in a [...]

To properly correspond with the Super 8 film that was projected behind her collection for RVCA on Friday night, Erin Wasson ordered up a gritty-pretty backstage beauty look: “girls who have been out in the desert, have gotten all dusty, and have had too much sun,” explained makeup artist Charlotte Willer, who was charged with [...]

Tomorrow, due east of Times Square’s theater district, Maybelline will be hosting an Off-Broadway show like no other. To celebrate the launch of its new Color Sensational collection of lipsticks, lip liners, and glosses, the company has partnered with the cast of Chicago to bring live performances and makeup tutorials to Grand Central Terminal. Maybelline [...]

It’s official: After much speculation, Maybelline announced today that it will indeed assume makeup sponsorship duties at the Tents for the Spring shows this September. Fielding face-painting teams led by its global makeup artist, Charlotte Willer, the number-one-selling makeup brand in the world—and the purveyor of a few of our go-to drugstore staples—has signed a [...]

We’ve done our part to add to the statement lip discourse currently going on in the beauty world by making an effort to keep you abreast of the shades and products that will help you perfect your pout as vivid color continues to make a comeback. But we’re aware that more often than not, we [...]