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April 24 2014

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30 posts tagged "Maybelline"

Drugstore Discovery Of The Week: Maybelline’s Color Code

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Tinted eyelashes got a major boost at the Fall shows courtesy of Stella McCartney, who asked long-time face-painting partner Pat McGrath to create a custom blue gel mascara for her presentation in Paris. Swept in multiple coats onto models’ top and bottom lashes and showcased against clean skin, the Ceylon accent was a huge hit—and has inspired many a makeup company to dream in Technicolor. We fell hard for YSL’s Mascara Volume Effect Faux Cils Waterproof in #4 Majorelle Blue when it launched in May, and now Maybelline has debuted a budget-friendly alternative. The mass beauty giant just released a collection of limited-edition haute hues of its classic Great Lash mascara, which is now available in Go Go Green, Totally Teal, Pop of Purple, and the Stella-esque Blink of Blue. The foursome will only be on shelves through the end of the month, though, so best to get while the getting’s good so you can stock up for fashion week; we hate to be the ones to remind you of this, but the New York shows start in a month. Best to start readying your makeup arsenal now.


$6.40 each, available at drugstores nationwide beginning August 2012.

Photo: Courtesy of Maybelline

Drugstore Discovery Of The Week: Maybelline Gets BB-Beautiful

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Ask any makeup pro and they’ll tell you that BBs are booming. Beauty balms, as the complexion multitaskers are known in Asia where they have become essential to any well-rounded regimen for their brightening, sun-protecting, skin tone-evening, imperfection-blurring, and hydrating capabilities, have seen many iterations since launching stateside last year—some more successful than others. We’ve found that the formulas that are truest to form—heavy and thick with a slight chalky finish—are less easy to digest, while the smoother, lighter lotions seem to be getting a bit more traction. Enter Maybelline’s Dream Fresh BB 8-in-1 Skin Protector, which debuted this month and is squarely in the latter camp. An oil-free gelled-water base means that the titanium dioxide-boosted skin tint—the first BB offering from the beloved New York-based mass brand—goes on like a sheer, tinted moisturizer while providing mineral sunscreen protection with SPF 30. It also comes in five shades, which is a staunch departure from more traditional BBs that are one shade fits all—a much appreciated update for those of you who, like us, veer toward the medium-dark end of the skin tone spectrum. Ditto its $8.99 price tag.

Photo: Courtesy of Maybelline

The Summer Nail Files: Our Top Ten Polish Picks

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Our style in the summer months has, over the years, become more or less like a uniform: pared-down cotton separates in solids and stripes with easy, slip-on sandals—a.k.a. ensembles that can withstand the sweltering New York humidity. That said, any nod to style is reserved for accessories: jewelry, bags, and, of course, nail polish—the only beauty product immune to summer’s sweat-inducing effects. Since our nails remain one of our few means of summertime creative expression they are in a constant state of flux, which isn’t a bad thing these days; in the current climate of manicure mania, there are more than enough colors to go around. With that in mind, we present the ten shades we’ll be playing with all summer long. Happy finger painting!

Think Dark Pink
Tenoverten Polish in Elizabeth
The cool Tribeca nail enclave has, in the brief time it’s been open, already earned a devoted fan base, and its premier line of polishes will likely follow suit. We’re particularly fond of the intensely pigmented fuchsia Elizabeth, named for the hip Nolita street in downtown New York.
$18, www.tenoverten.com.

Go Day-Glo
Orly Polish in Glowstick and Melt Your Popsicle
Something about the summer inspires us to incorporate colors into our repertoire that are most certainly never found in nature. And these highlighter marker-inspired lacquers definitely fit the bill. Too unnatural? Just use them as an accent or the tip of a French manicure, instead of an allover shade.
$8.50 each, www.orlybeauty.com.

Lime Time
Essie Nail Polish in Mojito Madness
A light, creamy spearmint shade, this varnish looks as fresh on the nails as the delicious boozy beverage it’s named after does on a hot summer day.
$8, www.essie.com.

Va Va Vamp
Eres Nail Lacquer in Damas
A rich brown with hints of red, this polish reminds us of our Chanel Vamp-loving days of the late nineties—in the best way possible. It’s an ideal fingernail hue for those of you whose skin remains on the lighter side of pale all summer long.
$25, at Eres stores.

A Coral Worth Coveting
YSL Nail Lacquer in Corail Divin
All corals are not created equal, and YSL’s excellent take on the classic color—part of the luxury brand’s impossibly chic new lacquer line (we also love the Bleu Majorelle)—is a testament to this fact. It’s a truly elegant adaptation of the Boca Raton mainstay.
$25, www.yslbeautyus.com.

Continue Reading “The Summer Nail Files: Our Top Ten Polish Picks” »

Drugstore Discovery Of The Week: Maybelline’s Mega Mind

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Maybelline has established itself as the leader in quality drugstore mascaras, as anyone who has ever sought out its iconic Great Lash mascara can attest. (We rely on the slim, lime green and hot pink tube’s waterproof formula for all tear-jerking events—weddings, funerals, rom-coms, what have you.) But the storied New York brand is taking its lash-enhancing know-how to the next level this summer with its new Mega Plush by Volum’ Express mascara. The first-ever gel-mousse pigment contains 40 percent less wax than any other product on the market, which means lashes are defined and dark without feeling—or looking—dry and brittle. We just slicked on a few coats and have to admit that we’re impressed; our lashes are long, totally sans clumps, separated, and noticeably more dense—a testament to Maybelline’s newly designed brush, which boasts oversized bristles and a flexible-hold wand. We know that this is going to sound like sacrilege, but it’s possible that we may like Mega Plush better that Great Lash. Said it.


$7.77, available at drugstores nationwide beginning June 2012.

Photo: George Chinsee

Charlotte Free For Maybelline; “Diet Glasses” Cometh; And More…

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Petite, pink-haired model Charlotte Free has just been named the newest face of Maybelline, a development that was “leaked” online via P’Trique, the fashion world’s favorite YouTube star-of-the-moment. [Fashionista]

Cool as she is, the 18-year-old California native’s appointment may or may not skew well with consumers. According to a new study, 78 percent of females would like to see “real women” in beauty ad images, rather than celebrities and teenage models. [Daily Mail]

After news spread that Louis Vuitton would be venturing back into the fragrance arena following its departure in the early twentieth century, the house is proving that it has no intentions of skimping on the process. The French brand is reportedly breaking ground on its very own “perfume creation workshop” in Grasse. [Invest in Cote d'Azur]

Your eyes are bigger than your stomach, as the old adage goes. But what if they weren’t? That’s the premise behind new “diet glasses,” which, according to a group of Japanese researchers, make forkfuls appear bigger, thus tricking your brain into thinking you are eating more than you actually are. Only in Japan… [NYDN]

Photo: Courtesy of IMG