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1 posts tagged "Missha"

Missha Feels The Vibrations


Even after the hysteria over vibrating mascaras died down three years ago, the question still remains: Does a constant pulsing motion really enhance a beauty product’s performance? If you ask Missha, the South Korean brand known for developing unusual and often cult products (think: snail gel face masks and some of the first widely successful BB creams), the answer is yes. The company’s newest wonder product is M Prism Bright-On Auto Powder, an illuminating facial powder that features a pulsating powder puff. Not just a fancy gimmick, the sponge boasts 13,000 vibrations (or “pats”) per minute, a feature that increases the light-reflecting quality of the illuminating minerals in the formula, which contains skin-brightening, pearlescent particles. The vibrating function also helps distribute the powder evenly over your skin to ensure an invisible finish. Available in two sheer shades, the formula contains seven flower extracts—white rose, freesia, edelweiss, lily, lotus, iris, and jasmine—to provide extra hydration, and Inca Inchi oil, which helps the powder seamlessly melt into the skin. It’s already been tested in the fashion trenches, too: Makeup artist Val Garland praised the flawless applicator and its “face-massaging qualities” backstage at Behnaz Sarafpour’s Spring show.

Photo: Courtesy of Missha