First Max Factor, now this. In a statement made yesterday, the Estée Lauder Companies announced that it will be closing the global wholesale distribution of its Prescriptives brand by January 31 of next year. According to the official press release, the brand’s long-term business model is “no longer viable given the current market environment.” Its [...]

From the people who brought you Great Lash (and its even more coveted waterproof version) comes the first vibrating mascara to hit the mass market. Introducing Maybelline’s new Pulse Perfection by Define-A-Lash, which delivers 7,000 battery-powered vibrations per minute, mimicking the manual zigzag motions that are typically necessary for lush lashes. Promising results that are [...]