July 23 2014

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3 posts tagged "Mythic Oil"

L’Oréal Professionnel Strikes Oil—Again


Since L’Oréal Professionnel launched its Mythic Oil this summer, its first foray into the highly popular (and highly profitable) hair-oil game, the slim bottle of golden elixir has become a fast favorite at the retail level and on the runway; backstage at Anthony Vaccarello, Anthony Turner kept a bottle of the rice-bran oil-based treatment close at hand to treat models’ world-weary locks and remedy the residual damage of a grueling show schedule. Next month, the French beauty giant is hoping to capitalize on the product’s success with a full line extension that will include a Mythic Oil Nourishing Shampoo, Nourishing Conditioner, and Nourishing Masque, all of which will be fortified with frizz-fighting argan oil and strand-softening cotton seed oil. Even more interesting, however, is the company’s decision to take the liquid gold to its network of trained professionals via an in-salon oil bar. Consisting of three different concentrated blends—a Scalp Clarifying option with citrus, cypress, and tea-tree oil to purify and energize the scalp; a Nourishing option rich in regenerating rice-bran oil; and a Color Protecting option that boasts linseed oil to illuminate and protect individual strands—each service is completely customized and includes an über luxe massage to ensure that the ingredients penetrate the hair follicles without weighing hair down. Talk about a smooth move.

L’Oréal Professionnel Mythic Oil In-salon Indulgent Experience, $15 to $50, visit to find a location near you.

Photo: Courtesy of L’Oreal

Drugstore Discovery Of The Week: French Pharmacy Finds, Part II


Dear Air France,

Thank you for losing my luggage on that one-hour, direct flight from Milan to Paris. Really, thank you. Having left me without any of my skincare or haircare products—no Morrocanoil Hair Treatment; no Oribe Supershine Light; no travel-sized bottles of NYR Organic’s Rose Facial Wash and Rose Water; no Sonya Dakar Fade Away; no Kiehl’s Rosa Arctica Eye Balm; no Clé de Peau Wrinkle Correcting concentrate; no Crème de la Mer!—I was forced to make my pilgrimage to the Paris pharmacie a little earlier than planned this season, and for that, I am thankful. Seeing as how the Monoprix near my hotel was only open for another 30 minutes when I arrived, I tried to get the most functionality out of the fewest products possible to hold me over until—God willing—my bags are returned to me. How’s that going, by the way? Regardless, I’ve included my haul report for S/S 2013 below—with a few helpful additions courtesy of some of Beauty Counter’s friends in high places—for you to have on record:

First stop: Bioderma’s Crealine TS H20 Solution Micellaire. They sell this multitasking cleansing water in the States now, albeit selectively, but seeing Diane Kendal and Lucia Pieroni’s jumbo bottles of the impurity-eliminating wash backstage over the past week was reminder enough that I needed to re-up my supply—lost luggage or otherwise.

As I wear more makeup at the shows than in normal life, toner alone won’t wipe away a day’s worth of foundation, mascara, and the occasional cheek contour. Having grown an affinity for rose-scented products courtesy of my mini NYR Organics bottles that are no more (see paragraph above), I was immediately drawn to Nuxe’s Melting Cleansing Face & Eyes Gel with Rose Petals. The idea of a cleanser melting into my skin rather than stripping it bare of essential oils is obviously appealing and this one does just that, while also boasting a subtle floral aroma.

My skin is parched from all the flying, and while I typically use a day and night moisturizer, I sought out a single, medium-to-heavy alternative in Uriage’s AquaPrecis Intense Nutrition Balm. I discovered this line on my very first pharmacie trip a few seasons ago and was immediately hooked; the amazingly nourishing texture of this thermal water-infused salve only helped secure the bond. Diane Kruger is also a fan of the brand that was recently bought by PUIG (and will hopefully start U.S. distribution in the not so distant future), so…there’s that.

Continue Reading “Drugstore Discovery Of The Week: French Pharmacy Finds, Part II” »

L’Oréal’s Liquid Assets


Hair oils have reached cult status among beauty brands—so much so that having some kind of argan-infused elixir in your product arsenal to smooth unruly strands and create a better blow-out is almost a requisite. And while L’Oréal Professionnnel, it of the many complex hair looks backstage at Gwen Stefani’s L.A.M.B. presentations each season, hasn’t gotten into the game yet, it’s about to join the party. The salon brand just released its new Mythic Oil duo. The Rich Oil boasts argan and rice bran oil for a quick-absorbing nourishing finish, and the Colour Glow Oil utilizes linseed and cranberry oils to boost shine and help protect dye jobs from fading. Both are recommended as a pre- and post-heat styling step for frizz protection and softening, but as it’s been way too humid of late to turn on a blow-dryer, we’ve been using the rich oil on wet hair, air-drying, and reaping the light, shiny rewards.

$32 each, visit for salons.

Photo: L’Oréal Professionnel