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July 26 2014

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17 posts tagged "nail art"

This Japanese Man-icure Trend Could Lead to a Promotion

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business-nailNail art is serious business in Japan—and not just for the ladies. Men, particularly those looking to get noticed in the competitive (and often humdrum) job market, are using their manicure to forge ahead. But this doesn’t mean that the guys are necessarily gabbing about their fancy fingertips over power lunches. It’s still an underground world that only a select few are privy to. “It’s actually quite like that Brad Pitt movie Fight Club: We’re not supposed to talk about it to people on the outside. The guys who do it all know each other, mostly through the online groups they belong to, but we make a point of never telling anyone else about the nail salons we use. Rule number one—and two—about business nail: You do not talk about business nail!” one man, who shall remain nameless, told Japan Today. But even for those who do manage to integrate themselves into the secret beauty society of bijinesu neiru (business nail), the designs don’t come cheap. “It costs a lot of money, sure—sometimes half of my salary goes to hearts and fake gemstones—but it’s worth doing right, and there are a handful of high-end nail salons that cater to men like us, often after hours because we work late and can’t get there otherwise,” another source told the newspaper. Some of these salons, known as chikane, are found in the red-light districts of the country and include perks other than just a great paint job. But money (and “sensual massages”) aside, the benefits outweigh the monetary losses. One man went from being an unknown “drone” eating “freeze-dried prawns” to baller (upping his salary by 275 percent) after his boss noticed the company’s logo painted on his nails in the cafeteria. If only my net worth were based on my manicure, my stock would be soaring right about now…

UPDATE: Our sources tell us this is story is likely too hilarious to be true.

Photo: RocketNews24.com

An App That Puts Nail Art at Your Fingertips; The Subversive World of “Lacquerheads” Revealed; and More

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What happens after a particular shade of nail polish has been discontinued? They’re sought after by “lemmings,” that’s what. (And no, not the rodent kind.) The New York Times looks into the underground communities of die-hard nail polish enthusiasts, where “lacquerheads” search far and wide for VHTF (very hard to find) colors.

In other manicure-related news, Insta-nail art—as in, you can wear your favorite Instagram snapshots on your fingertips—may become a reality thanks to NailSnaps, a soon-to-come mobile app that lets you design your own customized nail stickers. The app is still gathering funding via Kickstarter, but given the endless possibilities (Elle has a few ideas), we think it’ll have no problem getting off the ground.

The Cut interviewed two New York-based artists—illustrator Eli Neugeboren and still-life photographer Christine Blackburne—about their recent collaboration: a series of portraits inspired by painters like Jackson Pollock and John Singer Sargent that, in a cool and unexpected twist, were created by dripping gel nail varnish onto acetate.

In order to promote their spring collection, online clothing retailer Betabrand used doctoral candidates and women with PhDs as models. “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” Betabrand founder Chris Lindland told Adweek, noting that each of the seven models was chosen via Facebook and e-mail blasts. This isn’t the first time the San Francisco-based e-commerce site has crowdsourced models—and we hope it isn’t the last.

Photo: NailSnaps

Pound It

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mingxiCuticle tattoos recently hit the mass market and the general public has fully embraced the midi ring concept (Chanel clipped glittery stacks around models’ fingers for Fall 2013 Couture). Backstage early this morning before Chanel’s supermarché-themed show, however, catwalker Ming Xi gave her Instagram followers a pound—the front of her fist stamped with Kawaii-style characters, designs, and thought bubbles. While this wasn’t part of the final look—instead, many of the girls sported fingerless gloves or had their hands shoved into jacket pockets—it appears nail art is still moving on up off the runway.

Stella McCartney Seals It With a Kiss

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At this point, nail art seems a bit passé. However, when you can perfectly execute the embellishments from Stella McCartney’s Resort collection on fingertips, we have to applaud. And apparently, so does McCartney, as she re-posted this photo from a rather dexterous fan to her Instagram account. Another gem the designer shared via social media just hours ago: this kiss from Cara Delevingne—arriving just in time for Valentine’s Day.

Nail It

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2012-nailympics-cropFor those who were underwhelmed by the back-to-basics, nude fingertips that dominated the Spring 2014 runways, don’t despair. The Italian edition of the Nailympics is set to take place on February 9 and 10 at the Rome Exhibition Center.

In a country where drama builds to decadent excess, Nailympics spotlights the latest international technology and trends through color, embellishment, and fantasy set onto keratin canvases by nail technicians—ranging from nascent students to seasoned veterans.

Four competitions are devoted to various techniques, such as acrylic sculpting, gel sculpting, and French-tip acrylics. Not for the faint of heart (or those who lack a steady hand), the highlight of the event is the Fashion Design Soak Off Manicure, in which artists create elaborate manicures inspired by haute couture. As athletes go to extremes in Sochi for the 2014 Olympic Winter Games, beauty buffs will be doing the same.