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April 21 2014

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5 posts tagged "Nail Rock"

Nail Art, The Next Dimension

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We know we’ve placed ourselves firmly in the anti-nail-art camp over the past few seasons as the late-aughts nail boom has skyrocketed out of control, but we’ll always have a soft spot for pieces of 3-D finger flair. Why? Because a while back, circa 2007—which, it should be noted, predates the current mass hysteria for crazy lacquer colors, glittery gels, hand designs, and the like by about two years—we made our first visit to Tokyo, home of the wackier-the-better manicure. There, amid all the kitsch and color in Shibuya, we wandered into a mall where we laid eyes on what, at first glance, appeared to be a standard nail salon. But upon further inspection, we noticed what looked like a candy-store’s-worth of plastic bins teeming with tiny confections, everything from beads and sequins to miniature mushrooms, anime characters, hearts, stars, pieces of pizza, and the like—the better to deck-out your plain-old polish with. While Swarovski crystals and similar forms of bedazzling ultimately caught on stateside, the tradition of sticking anything and everything onto tips is less of a common practice here, although it’ll soon be a popular pastime if Nail Rock has anything to say about it. As part of its seasonal offerings, the British brand has released Frou Frou, a collection of festive-themed appliqués: Holiday boasts candy canes and snowmen; Fruit Burst is packed with apple and orange slices; Thanksgiving includes a bounty of pies and lollipops; and Bears is as advertised. Simply apply your lacquer of choice, place pieces on top while the varnish is still wet and tacky, then seal with a topcoat.

$5.99 each, available at www.ulta.com.

Photo: Courtesy of Nail Rock

The 411: Zoe Pocock

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In the annals of nail art history, Zoe Pocock plays a prominent role. The creative and technical whiz logged time as the head manicurist at a slew of cool London salons, Daniel Galvin and Windle & Moodie among them, before turning her attention to editorial work (Vogue, Harper’s Bazaar, Grazia, et al.) and celebrity clients like Adele. That’s right; she of the incredible pipes and always-gorgeous talons is a Pocock regular; ditto Fergie, Kelly Osbourne, and, wait for it, Barbra Streisand. While Pocock earned a flurry of breathless accolades back in 2006 when she debuted the Louboutin manicure (a black nail with a bright red stripe underneath the tip, just like the sole of the famous shoes), it is in her role as creative director of Nail Rock that has left a lasting impression on the beauty world. The brand’s innovative nail wraps have become number one in the U.K., and Pocock has collaborated on special-edition versions with Meadham Kirchhoff (see image at left) and Mulberry. Here, as the Olympics continue to bring the world’s attention to London, Pocock shares some of her hometown beautifying favorites.

The Cool Colorist: Amanda Sheridan
“Although I’m very fair naturally, I do like to be gray in hair color. Amanda has always made me feel amazing through my hair.”
Daniel Galvin Junior Salon, 4 West Halkin St., Belgravia; www.danielgalvinjunior.com.

The Yoga Hot Spot: So Hot
“I visit a studio wherever I travel within London. Bikram is key for anyone who travels and works a lot to better the mind and body. It is Lady Gaga’s favorite, too.”
So Hot Bikram Yoga Studio, 1 Vandon Passage, Victoria; www.sohotbikramyoga.co.uk.

The Face Place: Sanctuary
“Their oxygen and collagen facial is my answer to facial heaven. Flying a lot dehydrates my skin terribly. After this facial I feel absolutely brand-new.”
The Sanctuary Spa, 12 Floral St., Covent Garden; www.thesanctuary.co.uk. Continue Reading “The 411: Zoe Pocock” »

“The Del Rey,” Now In Manicure Form

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Mulberry debuted its latest It bag in February, and the Del Rey—a structured satchel with a top handle inspired by singer and muse Lana Del Rey—has lived up to its hype. The accessory has appeared on the arm of many an A-lister over the past few months and is even threatening to unseat Alexa Chung’s Alexa bag as the British band’s most popular piece of arm candy. Tomorrow, the Del Rey will have its official welcome party at Mulberry’s Spring Street store in New York, where Zoe Pocock will be doling out manicures with her cult-favorite Nail Rock overlays. “We’ve always been fashion-minded,” says the Brit tastemaker, who has partnered with designers like Mulberry’s Emma Hill, Meadham Kirchhoff, and Gretchen Jones—not to mention retailers like Topshop—on exclusive prints. And the strategy has paid off; in our estimation, Nail Rock has some of the most forward-thinking designs in the increasingly high-stakes game of nail overlays—and a particularly good instict for collaboration. Its latest joint effort: the Lake Placid, two different prints inspired by Lana Del Rey’s hometown and her preference for moon manicures, which Pocock designed for Mulberry. “We’ve just done it for the global launch,” she says of the designs that will make the rounds from London to Korea as Mulberry’s international boutiques celebrate the new bag. Although in a piece of good news for the manicure obsessives out there, Style.com has just learned that Pocock is considering making them available on her brand’s Web site as well. Stay tuned.

Photo: Courtesy of Nail Rock

Nail Rock X Meadham Kirchhoff X Topshop

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Since Brit beauty queen Zoe Pocock’s Nail Rock overlays touched down on this side of the Pond with an exclusive launch at Nordstrom in December, they’ve developed a steady stream of American acolytes—so much so that they went mass last month, rolling out to CVS stores nationwide. Pocock’s secret to success, in our estimation, is her fashion ties, which have allowed her to create nail prints and patterns for brands like Mulberry and Meadham Kirchhoff that are simply superior to the barrage of similar offerings already on the market. The runway is actually where we caught our first glimpse of Pocock’s specialty tips, which were instrumental to the beauty collaborations afoot backstage at Meadham Kirchhoff’s whimsical Spring show. To round out hair artist James Pecis’ painted platinum wigs and the limited-edition, glitter-encrusted lipstick bullets of MAC Ruby Woo the show’s opening act of Courtney Love impersonators pulled out of their cleavage, Pocock provided custom-made nail designs, each of which was more quirky than the next—think: vintage teddy bear illustrations on a pastel yellow base and fifties-era toy ponies painted onto a background of light blue lacquer. Now, five months later, the overlays are about to arrive at Topshop. Eight total prints should be hitting shelves next week—just in time to round out any NYFW manicure ideas you may already be throwing around.

Photo: Courtesy of Nail Rock

Beauty Throwdown: Battle DIY Nail Overlays

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I get impatient at the nail salon and almost always leave too quickly, which inevitably results in at least one smudged nail. So, when Sally Hansen launched its revolutionary no-mess Salon Effects Nail Polish Strips back in January, I was clearly intrigued. Minutes after opening the box, I had a full set of (smudge-free!) leopard-print tips—and they stayed perfectly intact for over a week. I’ve been hooked on at-home overlays ever since, which is why I was excited to learn that Brit beauty vet Zoe Pocock’s new Nail Rock Designer Nail Wraps just landed stateside at Nordstrom this week. Faced with a very rainy Wednesday night, I decided to spend my time indoors productively, conducting a side-by-side comparison between both brands. Let the beauty throwdown begin.



The Original: Sally Hansen

While Sally Hansen’s life-changing strips come in solid colors like the electric pink It Girl and the bright blue Teal With It, the sparkly patterns and animal prints are the way to go here. And the process couldn’t be easier: You literally just stick them on, fold them over your natural length, and then use the handy wooden tool included with purchase to push off the excess and smooth out the nail bed. The results are so professional in appearance, I’ve actually had several women stop me on the street to ask me where I got them done!

The Newcomer: Nail Rock

The name “designer” nail wrap is 100 percent warranted here. Pocock counts Adele, Fergie, and Keri Hilson as clients and has collaborated with the likes of Meadham Kirchhoff and Mulberry on limited-edition nail patterns. Available in everything from python to dalmation print, there are some seriously covetable colors to choose from here that, as far as we’re concerned, were previously unavailable on the market. But there’s a drawback: The Nail Rock strips are a bit of a hassle to put on. After pressing them onto my nail, I struggled with the excess—which I ultimately had to trim with a nail clipper. Then, once the wrap was affixed to my nail, it took a lot of effort to smooth out the rough edges.

The Bottom Line: Sally Hansen gets a few extra points for doing the ground breaking—and for creating a product that’s so easy to put on you don’t really even need to read the instructions. Nail Rock’s prints are superior, albeit slightly more difficult to secure. If you have the patience and want truly unique designs, go with the latter. But if speed and ease are your objectives, Sally Hansen still can’t be beat.