8 posts tagged "Nails Inc"
We stumbled upon London’s Nails Inc. in 2009 when the ten-year-old brand brought a limited selection of holiday lacquers to Henri Bendel. One look at its impressive shade range and festive limited-edition bedazzled caps and we knew this line would kill in the States if it managed a full-scale launch. Thea Green, a former fashion editor at Tatler and the brains behind the company, apparently had the same thought. This month, Nails Inc. lands at Sephora. With over 40 different polishes named after London destinations—Carnaby Street is a canary yellow and Bloomsbury Square is a mixed purple glitter—the collection of brights, metallics, and crackle colors is the latest and greatest addition to the beauty emporium’s ever-growing nail arsenal. So, what sets Nails Inc. apart? The cool colors that Green custom-mixes for London fashion shows like Issa, David Koma, PPQ, and Julien Macdonald, and launches at a pace of four new lacquers every six weeks. (Recent additions include a hybrid glitter-crackle varnish and a holographic topcoat, and a line of magnetic polishes due out this fall.) The brand is in over 60 nail salons in the U.K., where manicurists perform signature treatments and a wide array of nail art, so the arrival of the product line is really only the beginning for Green and co. in the U.S. “We’d love to open nail bars here,” she told Style.com. Stay tuned.
The nontraditional nail colors that have been showing up on the runway and the red carpet for the past year are finally trickling down to the mass level, which means the days of $100 eBay auctions for offbeat pastel polishes may soon be replaced by $2 drugstore rip-offs. And let us say, amen. [WWD]
Speaking of nontraditional nail news, U.K.-based varnish brand Nails Inc has partnered with Diet Coke to make a limited-edition range of shades inspired by the four fashion capitals of the world. The connection between the fizzy beverage and the beauty biz is unclear, but we’d definitely wear Milan’s fiery red—maybe even while sipping on a can of the popular low-calorie soda. [Shinystyle.tv]
Bieber mania is sweeping the nation, as the teen pop sensation’s side-swept tawny bangs are becoming an adolescent haircut phenomenon. Kids (and some misguided adults) are apparently requesting the style en masse at salons across the country, spawning an army of Justin lookalikes and ushering in a new generation of men who care. [NYT]
Try as she might, Heidi Montag just can’t seem to stay out of the media spotlight, as news of another planned plastic surgery to increase her entirely “proportional” breast implants has “mysteriously” come out. Poor girl. Why can’t people just leave her alone? [Life & Style]
We used our last jaunt to England to check out the country’s nail art offerings, but we didn’t have to leave the isle of Manhattan to see its most fashion-forward lacquer line yesterday. Nails Inc., the 10-year-old British-based brand that has pioneered the three-week manicure (no chipping—for real!) and the 45-second top coat, is in New York this weekend, staffing a pop-up shop at Henri Bendel through Sunday. Known for its edgy range of colors and an ability to make runway trends a reality with the snap of a finger (they bring a new polish to the market every six weeks), the cult favorite already has two standalone stores in London and nail bars in Harvey Nichols, Debenhams, and Brown Thomas, among other U.K. department stores. If the way people were snatching up its crystal-topped holiday collection is any indication, it’ll be a permanent fixture at Bendel’s, too. Not in New York? Not a problem. The company doesn’t ship internationally quite yet, but you can click here to experience the shade range online. A small piece of advice from us to you: have a look at the slate shade in the autumn/winter collection and keep your fingers crossed that it bows stateside soon.