August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

Subscribe to Style Magazine
1 posts tagged "Nalgene"

Join The “Precycling” Revolution


Cosmetics industry higher ups are wary of the burgeoning consumer power of precyclers, a.k.a. people who avoid products with too much packaging or that produce too much waste. Apparently, there’s a growing fear that this fringe group of Nalgene-carrying, bulk-shopping, presumable Crocs-wearers will influence a larger trend in the way people do or do not choose to buy cosmetics. And it’s causing a stir among large companies that might inevitably have to cater to—get this—a higher demand for natural ingredients and environmentally friendly packaging. (Need we issue a “get with the program, people,” or has our sarcasm already come across?)

Photo: Getty Images