2 posts tagged "Nicolas Ghesquière"
Word that Charlotte Gainsbourg would front Nicolas Ghesquière’s first foray into fragrance for the house of Balenciaga spread like wildfire when it was announced over the summer, and finally we’ve got some more news to share about the highly anticipated scent that bows in February. Perfumer Olivier Polge—he of Viktor & Rolf Flowerbomb and Eau Mega fame—has produced a floral chypre fragrance. Ghesquière apparently gave Polge a list of smells he liked, including floor wax, gasoline, carnations, and violets, and the esteemed nose chose violet as the center of the eau, grounding it in redistilled woods like cedar and patchouli. Petrol fumes didn’t make the cut, although there’s an intentionally urban twist to the fragrance. As for the prismatic bottle, it’s an homage to the signature Balenciaga cocoon-shaped cape, designed with direction from Ghesquière, who insisted that the flacon have a “head, neckline, and a body.” Gainsbourg has been shot by Steven Meisel to achieve the same effect in print form. [WWD]
It’s official. RSS feeds are all abuzz this morning with the news that Coty Beauty will produce and distribute a series of fragrance lines under the Balenciaga name in a new licensing deal. Aside from a few paltry offerings, the French luxury brand hasn’t experienced any kind of mainstream perfume fame since launching its debut scent, Le Dix by Balenciaga, in 1946. But if Coty’s prestige portfolio of designer fragrance winners from Calvin Klein, Marc Jacobs, and Chloé is any indication, the Balenciaga line will be back up to speed in no time. No word yet on who will be the nose on the project—or what major celebrity will be attached to the first round of ad campaigns. (Although our money’s on Ghesquière muse Charlotte Gainsbourg. She is, after all, the Coppola to his Jacobs. You heard it here first.)
Photo: Greg Kessler