2 posts tagged "Noxzema"
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Andrew Goetz, cofounder of (MALIN+GOETZ).
The Product: “My Proustian beauty moment is always triggered by Noxzema. My mother always used the Cleansing Cream on us if we got too much sun—it really cooled my sunburn. And when I graduated to shaving, I used Noxzema shave cream, as did my father. Just thinking about it, I am transported back to the seventies and my parents’ cluttered bathroom, with piles of Cue New York magazine and The New York Times, not to mention Playboy. Although it was a pretty robust decade for hair, I probably did not do a lot of shaving in the seventies, as I was still in high school. The scent had top notes of refreshing coolness, middle notes of summer, and base notes of cleanliness. But it really does smell like my parents’ bathroom most of all!”
Some scents are impossible to erase from your memory, and everyone has their own list. My top three would be the powdery fragrance of my mom’s Anais Anais, her signature when I was a kid; the pungent odor of stop bath from many hours in a college darkroom; and the heady, camphor-rich aroma of the gigantic container of Noxzema cold cream that my grandmother kept in her bathroom. Every time I wandered in there I would use two hands to twist open the lid and take a long whiff. As a teenager, wooed by the Rebecca Gayheart commercials (look closely at the first one; her co-star is a young Jared Leto), I bought my own tub. Eventually, I forgot about it, until just this week when I cracked open a much sleeker-looking jar with a fancy new font and was greeted by the same weirdly comforting scent of menthol and camphor. And, when I slathered the thick cold cream on my face, that signature skin tingling sensation. Officially hooked all over again.
$4, at drugstores.