4 posts tagged "Odacite"
What’s really in your skin care? Such was the question that Valérie Grandury began asking herself after a bout with breast cancer left her rethinking the toxic ingredients that inadvertently lined her shelves and stocked her medicine cabinet. In her subsequent quest to create both good-for-you products that actually worked, Odacité was born. To take her plight a step beyond detoxification and into restoration, she recently launched Pure Elements, a set of eighteen serum concentrates derived from cold-pressed seeds that essentially wear their hearts on their sleeves—displaying the ingredients along with their origins and benefits. While deciphering the “origin number” that is printed to the right of the label requires a bit of decoding (each number and letter correlates to the cultivation and extraction methods, as well as the continent and country from which the ingredient came from), the brand’s transparency is admirable. And treating multiple complexion issues—ranging from fine lines to blemishes—is just like creating a cocktail: You choose the ingredients that target the problems you want to fix. (For example: black cumin and cajeput act like an antiseptic to treat pimples, while jojoba and lavender clear clogged pores—a double whammy). In other words, you get everything you want and nothing that you don’t. Plus, the medicinal-grade violet glass bottles make you feel like your own skin scientist. Getting an A in biology just got a little easier.
Pure Elements range from $27 to $62, www.odacite.com
It is the American way to “go big” in most facets of life, which certainly applies to the annual Thanksgiving eat-a-thon that is about to be upon us. There can never be enough autumnal-themed food on the Thanksgiving table, it seems; my s.o.’s mother just informed me that she’d be buying a second turkey as she is under the impression that the 18 lb. bird she’s already procured—plus the bounty of side dishes I am preparing—might not be enough to feed six adults and two children. True story. All of this said, it is very easy to overindulge at this nonreligious gathering of countrymen, but we’ve scrounged up a few expert tips to help you stay strong in the face of pumpkin pie seconds. According to Dr. Frank Lipman of Eleven-Eleven Wellness, the key to comfortably enjoying your meal is threefold: Load your plate with 80 percent vegetables (brussel sprouts, green beans, root veggies, what have you); try to eat a fermented food at some point during the meal to help aid in digestion (Thanksgiving kimchi, anyone?); and don’t skip breakfast. While you may think reserving your calorie intake for dinner is the right move in the name of moderation, skipping breakfast only serves to slow down your metabolism. Instead, prepare a protein-packed liquid shake, like Dr. Lipman’s Sustain blend, mixed with a little almond milk and avocado.
If, however, you find it difficult to heed these words of advice (believe us; we’re right there with you), there’s always Valerie Grandury’s green smoothie cleanse for the days after the damage has been done. The Odacité co-founder, whose L.A.-based beauty boutique houses a line of organic, fresh-made cosmetics in addition to a well-edited selection of other all-natural grooming aids, has devised a smoothie system that should set you right in just three days. Click here for the complete user’s guide—and let us all give thanks for the detox revolution. Happy Turkey Day!
I recently hit a haircare wall. It happens to me every so often; I’ll look into my shower only to discover that I’m uninspired by every shampoo and conditioner in there. Seeing as how I’m a firm believer in updating my haircare arsenal regularly to ensure maximum efficacy from my products, every four months I institute a total overhaul. But the bottles are still half full, you say? I say, toss them and move on—which is exactly what I did this weekend, restocking with a few old favorites as well as a new brand. I first heard about Rare El’ements from Romain Gaillard, co-founder of Odacite. Gaillard, who stocks a well-edited selection of choice, totally natural hair, fragrance, and skincare lines at his Detox Market boutique in L.A., was raving about stylist and former salon owner John Amato’s three-piece line, which was proof positive that I needed to give it a whirl. The first thing I noticed about Rare El’ements was its lush consistency. The sulfate-free shampoo is packed with African watermelon seed oil to dissolve excess sebum, so the formula can deposit its wealth of emollients, like black seed, marula, and rosehip oils, onto a freshly cleansed scalp. Then comes the conditioner, which is actually more of a daily moisture mask than a plain old cream rinse. The aromatic balm is designed to remedy weeks’ worth of styling damage in one shot with a hydrating blend of baobab and macadamia nut oil mixed with cupuacu and phulwara butters from the Amazon. If this all sounds incredibly rich, it’s because it is—yet remarkably, neither the shampoo nor the conditioner weighs hair down. Mine was almost too bouncy after my first trial run, so I resorted to an off-label use of the El’ Treatment Pre-Shampoo Hair and Scalp Treatment to give it my preferred languid, lived-in look. The elixir is meant to be used weekly, but I put a few drops of the camelina, baobab, and marula oil blend on my ends for a bit of piecey definition to much acclaim: One of my esteemed co-workers told me how “well conditioned” my hair has been looking of late—a compliment I will 100 percent take.
California has always been ahead of the curve when it comes to promoting a healthy lifestyle—from propagating juice cleanses to birthing the slow foods movement. Its contribution to the burgeoning freshly made cosmetics trend is no exception. “Cosmetic chefs” David Parker and Margaret Skarin whipped up the Body Deli in Palm Desert back in 2002, and Los Angeles now lays claim to the Detox Market, home to Odacité, the freshly made organic skincare line launched in 2009. The brainchild of Valérie Grandury and Romain Gaillard—both Golden State transplants by way of France—the goal with the eight-piece line was simple: “to do something that was as clean as possible but that actually worked and didn’t look horrible,” according to Gaillard, a Silicon Valley dropout who teamed with Grandury in 2008 when she was recovering from breast cancer. “[Valerie] came up with the idea,” he explains. “She started studying the healing power of plants, and was making her own skincare. I tried to convince her to start a brand, but she wasn’t sure; I told her that we needed the audacity to do it. That’s where the name comes from.”
A successful online business followed, in which small batches of the range’s aloe vera-based best-sellers, like its Jojoba Beads Exfoliant, and vitamin E, carrot oil, white tea, and rooibos-infused Night Time Repair Serum were shipped from SoCal to customers as far as Brazil and Japan. Before long, Gaillard and Grandury were playing curators. “A lot of people were coming to us to find out what kind of natural shampoo and fragrances they should use with our products, and we didn’t know. So we started doing a lot of research to find brands that we liked.” Enter the Detox Market, which was originally intended to be a pop-up shop featuring their discoveries when it opened last year in Venice Beach. It’s been there ever since. The store features one brand per category, like Rare Elements haircare, Acquarella’s nontoxic nail polish, Honoré de Prés’ organic perfumes, and of course the entire, preservative-free Odacité line. “The products are stored in cosmetic fridges—like wine cellars—which doubles the shelf life,” Gaillard says, although risking an overdue sell-by-date isn’t an issue. “We typically sell out of product within a month.” (Once products arrive home, they last about six months when stored in a cool, dry place.)
Now, Gaillard and Grandury have expansion on the brain. Their Garden Spa just opened this week behind the Detox Market, featuring Odacité treatments with standout ingredients like the vitamin C-packed Kamu Kamu berry, and another L.A. Detox Market with space for services, including Rare Elements hair treatments, is in the works; ditto a retail shop in San Francisco. As for a presence on the East Coast, we’ve got our fingers crossed that the duo has the audacity to open a New York outpost soon.
The Detox Market, 1524 Abbot Kinney Blvd., Venice, CA; (310) 909-7277.