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August 22 2014

styledotcom The best of the beach scene at Martha's Vineyard: stylem.ag/1wfYfkY pic.twitter.com/mxJ5NTnkKQ

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6 posts tagged "Odin"

Roam If You Will

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Since expanding their well-loved boutique brand to include fragrances in 2009, Odin‘s Eddy Chai and Paul Birardi have had a steady stream of olfactory wins, teaming up with the master perfumers at Drom on six unisex perfumes, as well as corresponding scented candles two years later. Their success is partially due to a palate for exotic essences, as well as an increasingly eclectic range of different muses that tends to weigh heavily on well-loved travel destinations. It’s somehow fitting, then, that their latest eau is called Roam. With roots in the Amazon, specifically Amazonian incense resins, which are the standout feature of this flacon, the scent evokes the damp darkness of the rainforest via additional essences of bittersweet saffron, wild coffee flower, coconut milk, and ebony woods. It’s smoky and rich—and it could wear you if you’re not careful. But that in itself should be incentive enough to take it on, especially for true fragrance fanatics who are in the market for a challenge.

Photo: Courtesy of Odin

Odin Is California Dreaming

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Odin’s Eddy Chai and Paul Birardi are pretty well versed in the ins and outs of fragrance at this point. Having already paired up with Drom perfumers on five different unisex eaux, the New York boutique owners have developed a real knack for mining olfactory inspiration from travel experiences and reaping lush, exotic aromas that can recall a specific time or place. Last we checked in with the duo, they were getting acquainted with green notes for the release of 06 Amanu, their galbanum, jasmine, and magnolia scent that launched this summer. Their latest effort, 07 Tanoke, which just debuted on www.odinedt.com, looks west—to California, where the unique terrain of seaside landscapes inspired sparkling fresh top notes like bitter orange as well as a barely perceptible hint of nutmeg through the middle. It’s the redwood, warm musk, and smoky incense dry down that comes through strongest, though, immediately evoking a scene of damp campgrounds and that first breath of dew-soaked air you might inhale on a cool Big Sur kind of morning, which makes the perfume skew slightly masculine—in a really good way. We’ll give you one hint what we’ll be gifting the men in our life for the holidays this year…

Odin Makes It Easy To Be Green

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After successfully dabbling in home fragrances with four gorgeous votive versions of their existent unisex eaux, Odin’s Paul Birardi and Eddy Chai have turned their attention back to perfumes of the spritzable variety. Just in time for summer, the duo has set their sights on crafting 06 Amanu, a fresh green fragrance. Like its predecessors, it’s made for both boys and girls, which is nothing short of a challenge considering that true green notes—resins, saps, mosses, and the like—are typically reserved for men’s scents. But in the same way that they managed to turn their floral-heavy, 04 Petrana into something that appealed to both women and their male counterparts, the boutique owners hit just the right balance between crisp and sweet, warm and smoky. Central notes of green galbanum, jasmine sambac, and aged cedar leaf are tempered by wafts of blood orange, magnolia, and amber wood, so the juice goes on with a burst of zest and evolves into something soft and almost powdery on the skin, never becoming too dank or heavy. It’s unclear whether my s.o. will spray this one liberally onto his pulse points (I just got him into toner; cologne may be a ways away), but he will definitely enjoy it on mine.

Photo: Courtesy of Odin

Odin’s Domestic Bliss

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Paul Birardi and Eddy Chai’s debut collection of fragrances for their Odin brand is almost two years young, and starting tomorrow there will be a whole new way to enjoy them. All four unisex perfumes are getting the scented candle treatment, so your personal spaces can smell as good as your pulse points. For the oriental and chyphre fans out there, 01 Sunda’s Himalayan cedar leaves, bergamot, spicy black pepper, and tonka beans leave a warm spicy aroma in the wake of their flame, while 03 Century’s liquid myrrh, earthy cypress, grapefruit leaves, and amber have a fresh sweetness. If you fell for Odin’s ambitious floral eau, 04 Petrana, which made black calla lilies, deep purple cassis, black iris, and wild orris root appealing to both sexes, you’ll also be taken with the votive version’s gender-bending abilities. But our vote goes to 02 Owari, which seems the most conducive to room-scenting. The slate-colored wax emits Mandarin essences that intermingle with amyris wood, crisp neroli, and Tonkin musk. With 60 hours of burn time, it’s the perfect complement to peeling off all that weather tape, opening up your windows, and doing a little spring cleaning.

Photo: Courtesy of Odin

Odin Is Bringing Unisex Back

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Lady Gaga isn’t the only one (who may or may not be) making a case for unisex fragrances. The Odin boys, Paul Birardi and Eddy Chai, made a strong showing in the category when they launched a three-piece collection of androgynous scents last fall. With the debut of Petrana, their latest eau, the boutique owners appear to be staying the his-and-hers course. But the fourth fragrance in Odin’s portfolio, which debuts today on luckyscent.com, seems slightly more feminine at first; it is, after all, a floral. “One of the hardest things to tackle is florals,” Chai said. He and Birardi started with a color reference, rather than a specific flower, giving Drom perfumer Jean Claude Delville a single word of inspiration: black. From there, Delville conjured images of black calla lilies, blending essences of deep purple cassis with black iris, violet absolute, and wild orris root for a sweet and spicy mix that does in fact work with a range of different pheromones. Think of it as something you and your s.o. can share. Tell him to get his own face wash, though.

Photo: Courtesy of Odin