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July 26 2014

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49 posts tagged "OPI"

Paint Before You Purchase

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In one of the more exciting Web features to debut in a long time, OPI has added a “Try It On Color Studio” to its online site so consumers can test-run specific nail lacquers before they make a purchase. It’s similar in concept to those hair-color programs that let you upload a photo of yourself so you can see how you would look as a blonde, but way easier to use and way more realistic (we actually let out an enthusiastic “Cool!” when we were playing with it earlier). You can try on more than 200 shades after selecting your skin tone (olive) and nail length (medium long) for a better idea of how, say, that pale yellow polish looks on your nails (not good). We fared better with Lunch at the Delhi,” a cleverly named coral that is a must-have for spring.

Photo: Courtesy of OPI

At ROBB Salon, Mangled Manicures No More

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Whether it’s a function of nerves or just the ol’ OCD acting up, those of you who are chronic nail biters know that it’s a hard habit to break. But not impossible, says Robbie Schaeffer, owner of ROBB, the first OPI concept salon located in Studio City, California. To help his clients with chewed-up, nubby digits take the first steps toward recovery, Schaeffer has created the Nail Biter Program, which comes with a personalized plan for rehabilitation. It begins with a one-on-one consultation to determine treatment options; on-site care with a trained manicurist ensues, followed by the design of an at-home maintenance strategy. “The idea is to get nails out of the mouth and back to ideal length and strength,” Schaeffer says—and even nails that have been more or less completely bitten off are repairable, he insists: Acrylic tips can stand up to even your most maniacal teeth-chomping moments, apparently. For more information, visit www.robbsalon.com.

Early Predictions For This Year In Beauty

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After predicting 2008′s gold trend, a luxury lash revolution that saw thickeners and vibrating wands wow consumers worldwide, and a collective embrace of all things Amazonian, we’ve come to respect and actually look forward to Spa Finder magazine’s annual beauty trend report. While the economic downturn looks like it will put the focus in 2009 on multitasking (and money-saving) at-home treatments and what we put in our bodies rather than what we slather on, products and services for pampering still abound. Below, we’ve provided their top ten list (and one for good luck) so you can be somewhat cognizant of your beauty regimen’s annual transition when it happens.

 

 

 

1. Multitasking, Money-Saving Products

The explosion of targeted skincare products in recent years will give way to products that have two, three, or four beautifying uses, such as Joey New York’s Quick CTSM2, an all-in-one cleanser, toner, scrub, and mask. Another result of the downturn: more do-it-yourself and at-home spa-treatment-inspired products such as facial kits.


2. Brand-Name Facialists

Dermatologist lines like Murad, Perricone, and Wexler are being joined by a new generation of facialist-branded skincare treatments and products. Fifth Avenue’s Tracie Martyn and Los Angeles’ Kate Somerville are becoming franchise facialists with treatments at spas besides their own, and the skincare lines of facialists Eve Lom and Tammy Fender will reach the retail big-time.


3. Gem Stoned

Spas worldwide, such as New York’s Cornelia Day Resort and the Park Hyatt Dubai, are moving on from last year’s gold, silver, and platinum trend and are now touting the benefits of beauty products infused with precious and semiprecious gems. Whether gem extracts are dermatologically effective has yet to be scientifically determined, but more spas will swear by the subtle healing energies they impart.


4. The Skincare Diet

Reflecting a return to the inner-beauty mantra that a good diet begets good skin, food is the new skincare. Organic-derived ingredients, topical probiotics (the beneficial bacteria) in brands such as Bioelements and Nude, and a growing number of beauty supplement-like beverages are on the rise.


5. Antioxidant Free-for-All

All manner of teas, hearty alpine herbs like edelweiss, and rare fruit extracts will be joined by more—and possibly increasingly obscure—sources of skin-benefiting antioxidants.


6. Sunscreen Controversy

Are mineral sunscreen particles too small to be safe? Are chemical sunscreens bad for you? Do some antioxidants boost protection from UV rays? More questions are simmering about beauty’s most serious and important skincare product than the industry can answer, at least in 2009. Expect a summer of mixed messages and hot debate.


7. Suds-Free Shampoos

By popular demand, shampoos without the controversial ingredient sodium laurel sulfate (SLS) or traditional foaming agents are hitting the shelves. Brands from California’s Sumbody to Paris’ Leonor Greyl produce a soft lather or emulsification, making suds-free washing a far more sophisticated experience than it has been in the past.


8. Organic Panic

While some beauty brands scramble for a USDA Organic logo, strip parabens from their formulations, or swap their packaging for something more earth-friendly to meet consumer demand, others will use 2009 to better define exactly what shade of green they subscribe to, while boasting transparency as their angle.


9. Hammams Are Hot

This year’s hottest beautifying bathing ritual is the hammam, a traditional Moorish-Mediterranean steam room, now found in brand-new spas from the Montage Beverly Hills to the InterContinental Montelucia in Arizona. Moroccan-sourced product ingredients such as argan oil, myrrh, and black soap are also building steam.


10. Hard Science Sells

There’s nothing like proof that a product works to justify a cosmetic purchase or a higher price point. That’s why science-backed products will be flourishing even in tough economic times. Look for the drug company debuts of Botox competitor Reloxin in 2009, an injectable; and the much anticipated eyelash-lengthener Latisse, by Allergan—along with more growth hormones, skin-penetrating peptides, and nanotechnology in over-the-counter beauty products.


BONUS TREND: Niche Nail Polish

Essie, OPI, and CND aren’t the only games in town. With Deborah Lippmann’s eponymous collection garnering a growing fan base and makeup artist Michael Marcus partnering with the Four Seasons Resort Costa Rica at Peninsula Papagayo for a nail line, there will likely be new offerings in this fun, affordable (read: recession-proof) beauty category.

Photo: Bethune Carmichael/Getty Images

 

Getting Your Nails ‘Did At The Source

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You’ve likely heard of OPI nail lacquers even if you don’t consider yourself much of a beauty junkie. They’re usually one of three or four brands regularly stocked at your local manicure spot, and possess more of an upscale look than the questionable no-name bottles that may or may not have been sitting on the shelves for years. Last month, the company finally did something to really put itself ahead of the competition: It opened its first concept salon in the United States. ROB/B, as the new Studio City, California, location is called, offers a variety of services beyond manis and pedis. In addition to a nail bar plus six different manicure stations, there’s a room designated for facials and massages outfitted with steam and aromatherapy equipment as well as a standup Vichy shower for your post-treatment enjoyment (there’s nothing worse than leaving a spa with cleanser and oils in your hair and ultimately on your clothes). There are also three VIP rooms (this is L.A., after all). The pièce de résistance, though, is a rooftop patio for outdoor treatments, complete with sound system and barbecue. Your move, Essie.

Photo: Courtesy of OPI.