19 posts tagged "Pantene"
Live Web casts have emerged as the marketing world’s favorite new channel for generating buzz for everything from fashion shows to celeb-fronted symposiums. Pantene is the latest brand to get in on the game, using the digital format to announce some spokesperson news that’s been hyped all week. For the past few days, clues have been planted on its Facebook page to keep fans of the brand guessing, but turns out the “former Time Person of the Year” who can “handle the pressures of reality” and is “known for rock star locks” that are “admired by men and women” is…Bret Michaels. Just kidding. Michaels was on the Web cast that aired a few minutes ago, however, as a funny April Fool’s joke (ha ha) and also to announce that the real spokesperson is you. Pantene is launching the first Reality Hair Star search and is looking for one-minute videos from 15-minutes-of-fame seekers who think they have the strands to stand up to a new nationally aired commercial. The top contestants will be flown to New York City for a screen test, and the winner will appear in the ad spot and get the chance to go on tour with Michaels this summer. That’s not an April Fool’s joke but a prospect that strikes us as hilarious nevertheless. Click here to enter and vote for your favorite videos by April 18.
Man-about-town Sean “Puffy” Combs was in London last night to promote his new album Last Train to Paris—and his Sean John fragrance, it seems. The rapper/designer/business mogul apparently insisted on having the perfume sprayed in the room to signal his arrival, and again every 20 minutes afterwards to keep the scent potent. Yes—subtlety is, in fact, dead. [Female First]
Images continue to leak from Beyoncé and Lady Gaga’s forthcoming “Telephone” video, including one that has LG using beer cans as hair curlers. Two words: class act. [Stylelist]
Ever wonder how much money the average woman spends on makeup in her lifetime? U.K.-based Super Drug has. The answer is about $13,500, according to a new survey. Are you thinking of all of the shoes, vacations, and mortgage payments you could have secured right now in place of that drawer of eye shadow that remains untouched? Us too. [Daily Mail]
Here’s another reason to fly Virgin America, aside from all the cool cred you get for taking its NY-to-L.A. red-eye service: Now you can earn mileage points on the airline by shopping at Sephora. [The Jet Set Girls]
Three months after the announcement that Lancôme was tapping Julia Roberts as a spokeswoman, Roberts’ first ad spot has debuted in France. She’s looking predictably blonde, bubbly, and very happy about the new Hypnôse Precious Cells mascara she’s wearing. [Bella Sugar]
In other spokesperson news, Amber LeBon has been pegged as a new Pantene girl. She does have great hair (and genes). [Daily Mail]
I’m not gonna lie, I’ve watched some Days of Our Lives in my day, predominantly in my school years, when I could capitalize on daytime television if and when I stayed home sick. I must’ve been too wrapped up in the Marlena/possession plotline to realize the subtle product placement at play, but apparently Procter & Gamble has been using the genre to reach women consumers in the U.S. for years. As evidenced by its decision to close down all American-based Max Factor operations, however, it seems to be setting its sights on new markets—and new media. According to an article from the Dow Jones Newswire, the company has apparently commissioned an online soap opera in China, with Max Factor products playing a starring role. The soap tells the story of two young professional women—one is a fashion editor and the other is a makeup artist—who use only P&G beauty products (commercials for Head & Shoulders and Pantene are interwoven throughout the show). Viewers can even argue with each other about love and life through an online forum, send text messages to guess the next episode’s content to win free gifts, or directly buy P&G products online. After some success, the show’s second season is being planned as a more open-ended model that will allow audiences to change the plots of each episode. The Internet: What can’t it do?
Cassia Seed/ (kash-uh seed)/ n./ 1. The seeds of a wild herb native to India with small, pale yellow flowers and aromatic bark; also called Cassia obovata; /n./ 2. Included in ayurvedic texts for superior conditioning and thickening capabilities when applied to hair in its powder form, e.g., “Sufferers from dull, thin hair, rejoice; it’s cassia seed to the rescue!”
Try it: Pantene Nature Fusion Moisture Balance Conditioner, $3.99, www.pantene.com.