Hip-hop and R&B stars are quickly usurping It girls and professional athletes as the sought-after faces for a new round of celebrity fragrances due out next year. As we reported this past spring, Parlux Fragrances scored major spokesperson points when it got Jay-Z, Kanye West, and Rihanna on its roster of perfume poster children. Not [...]

Ever the business tycoon, Shawn “Jay-Z” Carter has just inked a deal with Parlux Fragrances that will join the company responsible for turning Paris Hilton and Jessica Simpson into sniffable entities with his licensing company, Iconic Fragrances. This means a ton of royalties, profit sharing, and stock options for the rap mogul, plus new fragrances [...]

Say what you will about Paris Hilton; the heiress has proven herself to be quite the pusher of perfume. Eight different scents already bear her name, and while we don’t own a single one, her fan base is apparently growing just fine without us. So fine, in fact, that Parlux Fragrances, Inc. has just signed [...]