13 posts tagged "Phyto"
With the proliferation of one-stop blow-dry shops saturating major metropolitan areas, how does a newcomer set itself apart from the well-coiffed pack? For Matthew Preece, owner of Santa Monica’s Fred Segal Salon, the answer revealed itself through proxy—the just renovated reception space of his already established salon was a prime location for his newly opened Blow Dry Lounge—and partnership; Preece has teamed up with PHYTO to exclusively offer the line’s plant-based products and botanical treatments, a coup no other blow-dry destination has managed to secure, and a score for Los Angeles’ eco-obsessed. “It was a perfect time to work with PHYTO because they’re going through a bit of a resurgence now with everyone looking for all-natural products,” Preece explained of the serendipitous timing.
In the name of staying competitive, all blow-outs are $35, with five different styling options to choose from. But the lounge also features two updo options and select PHYTO treatments (scalp exfoliation and moisture repair) that you can add on to any service. Preece is also banking on another important differentiator: quality of service. “Our stylists are stylists from the salon, so you’re not just getting people who become licensed to just do blow-drys. You’re getting the full Fred Segal Salon service here,” he says. And then there’s the vibe of the four-station destination, which is a bit less hustle and a little more flow; just a few short blocks from the Pacific, the energy is decidedly more relaxed, an atmosphere that’s helped along by the yoga studio Preece opened off the reception area in 2011. “I just didn’t want to be the same as everybody else,” he explains. Mission accomplished.
The Blow Dry Lounge at Fred Segal Salon, 420 Broadway, Santa Monica, CA; 310-907-4022.
“She’s a little naughty—she likes to break the rules a bit,” coiffing star Orlando Pita said backstage at Derek Lam of the designer’s sixties-era, college coed muse. What kind of rules does she like to break? The decade’s rigid coiffing norms, for starters. “It’s a little bouffant, but not perfectly done,” Pita explained of the high hair, which he slathered with Phyto Professional Intense Volume Mousse and spritzed with its Workable Holding Spray before blowing dry, back-combing, and crafting two different variations on the style, including a faux bob and a low, messy ponytail. “There’s no uniformity,” Pita reaffirmed.
“She has a twisted mind,” Estée Lauder creative makeup director Tom Pecheux said, adding to the character profile. Like Pita, Pecheux chose to keep things almost perfect—creating a flawless base with Lauder’s forthcoming Invisible Fluid Makeup and carving out an “oval” eye using the burgundy and black shades from its new-for-fall, limited-edition Pure Color Eye Shadow Palette, which he emphasized with black mascara on the top lashes and brown on the bottom using his brand-new, dual-ended Sumptuous Two Tone Eye-Opening Mascara. Cheeks were given a pretty wash of rosy-beige pigment with a mix of Estée Lauder’s Pure Color Blush in Alluring Rose and Brazen Bronze, which was dusted below the apples of the cheeks, rather than on top, to slightly contour and prevent a feeling that was “too teen,” according to Pecheux. Lips were painted a similar shade using a blend of its Pure Color Crystal Lipstick in Crystal Pink and its Pure Color Long Lasting Lipstick in Vanilla Truffle that Pecheux matted down—as he’s been wont to do this week—with a finger patting of white powder. But there was one slightly “off” element that helped convey the bad-girl directive Lam had given his glam squad: Pecheux drew lashes onto the skin below the lower eyelid so that the models looked like dolls—”twisted dolls,” he asserted.
Backstage at Derek Lam, makeup artist Tom Pecheux was looking west—to California specifically, with its sun-kissed hills and the outstanding homes that dot them. “We talked about Richard Neutra,” Pecheux said. “It was the beginning of that time in architecture when they let the outdoors come in with big windows. That’s what I wanted to translate into the makeup.” As such, Pecheux brushed on a “strong, architectural brow,” with Estée Lauder Cyber Eyes Eyeshadow in Cyber Green and Cyber Copper, which he dusted beneath the brow bone and up through individual hairs, pointing out that powders create a softer look than pencils. Underneath was a wash of sheer canary yellow eye shadow in Rainboots, from a forthcoming five-pan palette. “That comes from the California sun,” Pecheux said of the color, adding a thin black line of pigment along the upper lash line with Lauder’s Intense Kajal Eyeliner in Blackened Olive. Skin was sculpted and bronzed with its new-for-Spring limited-edition Gelée Bronzer, while lips were given a high shine courtesy of a new Pure Color Lipgloss in Citron Kiss, a sheer yellow. “It takes away the pink,” Pecheux said, adding that it can also brighten up any darker, fall lipstick.
Coiffing star Orlando Pita was also drawn to Neutra’s “clean, crisp” lines, which inspired his sleek ponytails. Prepping hair with Phytovolume Actif Spray, Pita created deep side parts and blow-dried with his trusty T3 Featherweight blow-dryer before applying Phyto 7 Daily Hydrating Botanical Cream on the ends to smooth out any jagged tips. Then, gathering hair into a high ponytail, he flat-ironed the lengths, coating them in Phyto Shine Defining Wax for intentional severity. The sheen came from a spritz of Phyto Professional Workable Holding Spray—”I didn’t want to do a gelled wet look,” Pita said. “Who wants to wear their hair like that?”
News flash: I am growing my hair back out. After sporting a super-stylish graduated bob for a year and a half, I’ve decided to return to my former, waist-grazing length, partly influenced by the easy seventies hair at shows like Roberto Cavalli and Paul & Joe, and partly because, well, I want long hair again. But gaining six inches of length is easier said than done, and in the grow-out period, you face awkward stages (which I am currently in, as my strands just graze my collarbone) and a lot of split ends. I’ll admit that the split ends are partially my own fault (I haven’t gotten a trim since May—sorry, Thomas Heinz). But the winter weather is also to blame, as cold winds and artificial heat have left my hair somehow both flat and dry. I’ve tried a few deep conditioners to combat the latter issue, but most of them just seem to worsen the former. The latest from Phyto offers up an intriguing alternative, however. Its new Phytolisse Mask features pine pulp extract, an impressive natural ingredient that softens, hydrates, and detangles without weighing hair down. Its other talents include expediting the blow-dry process by straightening the hair shaft and pulling double duty as a shield against environmental aggressors like humidity. Red and brown algae and apricot kernel oil add to the nourishing effort. I will ultimately break down and get a trim. But until that day should come, it looks like I will not be relegated to buns and braids.
“He really lets me be quite spontaneous,” makeup artist Lisa Butler said of Phillip Lim, whose collection of neutral, modular sportswear inspired her “sculpted, clean” makeup look at the designer’s show yesterday. Using NARS Multiples to contour, Butler applied a combination of its Sheer Lipstick in Barbarella, a nude pink, and a similar as-yet-unreleased shade of its Pure Matte Lipstick in Madere, onto the tops of models’ cheeks for added dimension. Eschewing mascara and lipstick, Butler finished off the face with a simple application of NARS Eyebrow Pencils on the lash line, which she diffused outward for a softer effect. Hairstylist Odile Gilbert complemented Butler’s simplicity with an “effortless chignon, the kind every model does on herself.” Prepping hair with Phytovolume Actif, Gilbert created a front side part, which she twisted into a faux bang before adding it to an unstructured bun in back. After pulling a few wisps out to frame the face, Gilbert spritzed a halo of Phytolaque hairspray over her handiwork to hold everything together.