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April 21 2014

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1 posts tagged "Pleats Please"

A Perfume for Pleats Please

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Issey Miyake is known the world over for his totally unique vision of fashion—not to mention a staggeringly successful fragrance empire. His original L’Eau d’Issey scent, in its conical, frosted-glass bottle, reignited the designer-fragrance concept when it debuted in 1992, and its brand extensions—L’Feu d’Issey and L’Eau d’Issey Florale—have kept fans passionately loyal for twenty years. For its latest trick, the Japanese house is exploring a different arm of its business: Pleats Please. Based on a collaboration with choreographer William Forsythe, who asked Mr. Miyake to create costumes for his 1993 work “The Loss of Small Detail” that would allow the dancers in the Frankfurt ballet company “unrestricted movement,” a new collection—and a new fabrication process—was born. A line of malleable, tightly pleated clothing followed, inspiring the brand’s hit Bao Bao bag line, a geometric accessory that forms to its contents, and now a fragrance. Boasting notes of nashi (Asian pear), peony, sweet pea, patchouli, and vanilla, the pink-tinged Pleats Please eau de toilette is meant to embrace the freedom, color, and movement that define the fashion line with an exuberant, fresh aroma and an equally inspiring flacon. Designed to mimic the convex and concave panels of the Bao Bao bag, the angular glass bottle emits a ton of light and comes equipped with a perfectly pleated white calyx-flower topper. And so the legend lives on.

Photo: Courtesy of Issey Miyake