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September 3 2014

styledotcom This natural nighttime serum gives @rubyjean_wilson her radiant glow: stylem.ag/1CmOL83 pic.twitter.com/LTntAbytJm

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2 posts tagged "Precycling"

Kiss My Face’s Greenhouse Effect

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Before it was trendy to eat organic and Whole Foods Market was but a conglomerate- builder’s fantasy, Kiss My Face was making all-natural face and body products out of a converted barn and feed store in the Hudson River valley, where it remains today. Managing to stay true to its eco-conscious roots while continuing to serve as a pioneer in the industry, the brand reveals its “greenhouse” this month—an innovative effort that showcases its moisturizers, liquid soaps, shave creams, and body oils in an in-store display that’s made from 90 percent recycled materials—from graphics printed with non-polluting water solvent inks down to the steel-built nuts and bolts. The initiative comes as the company enters into a partnership with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods, and in anticipation of its new Potent & Pure line—an organic face-care regimen that’s sold in 65 percent recycled packaging and is produced using wind power. Precyclers, rejoice.

Photo: Courtesy of Kiss My Face

Join The “Precycling” Revolution

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Cosmetics industry higher ups are wary of the burgeoning consumer power of precyclers, a.k.a. people who avoid products with too much packaging or that produce too much waste. Apparently, there’s a growing fear that this fringe group of Nalgene-carrying, bulk-shopping, presumable Crocs-wearers will influence a larger trend in the way people do or do not choose to buy cosmetics. And it’s causing a stir among large companies that might inevitably have to cater to—get this—a higher demand for natural ingredients and environmentally friendly packaging. (Need we issue a “get with the program, people,” or has our sarcasm already come across?)

Photo: Getty Images