September 1 2014

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10 posts tagged "Priti NYC"

Where Brooklyn At?


Priti Nail Polish

From the VMAs to Girls—it’s all about Brooklyn. While Williamsburg holds strong as the hipster mecca, the artists and creative types are making an exodus to the slightly grungier Bushwick at a rate that would make Moses proud. (Whether it’s due to the rise in rent or the fact that the once seedy streets are now flooded with tourists is anyone’s guess.) And along with the cool kids, nail polish is also moving in that direction—at least according to Priti NYC (a line of nontoxic lacquers) and up-and-coming designer Charles Harbison. For his impending Spring 2014 presentation, Harbison collaborated with the beauty brand to create a crimson shade (his signature color) that he dubbed Bushwick Red after his on-the-rise neighborhood. “The different types of people, street style, and exotic food are a constant source of inspiration,” he explains. Though red nails are hardly revolutionary, we’re looking forward to seeing manicures with BK street cred this season.

Available mid-October at

Photos: Wallyg/Flickr; Courtesy of Priti NYC

The Fab Five: Fade To White


White-NailsWhite nail polish got a big boost at the Spring shows last September when it turned up on the runway at Rag & Bone and Moschino—and an even bigger boost when Rihanna rocked the stark opaque color to an L.A. Lakers game over Christmas with Chris Brown, which turned out to be the couple’s unofficial “we’re back together” announcement (they have since split. Again.) It’s an unexpected, albeit wonderful alternative to more predictable pastels as the warmer weather graces us with its presence and while it does come with its fair share of application challenges, they’re nothing a good base coat or ridge filler can’t fix, according to Jin Soon Choi. Once you’ve nailed down the perfect, streak-free application technique, the only task that remains is sifting through the myriad alabaster lacquers currently on the market. Here are five of our favorites to get you started.


Snow Day
Essie Nail Lacquer in Blanc, $8,
Billed as the perfect counterpart to a French manicure, this full-coverage, soft white is just as effective on its own, and can be topped with a matte or high-shine top coat.


Sheer Genius
Priti NYC Nail Lacquer in Bristol Fairy
To add to the “dream-like, ethereal” mood backstage at Thakoon’s Fall show, Priti NYC’s Kim D’Amato applied this sheer, shimmering white to models fingertips. It’s not as noticeable as an opaque white lacquer, but it makes a statement all its own.


Bling Ring
NYX Precious Pearls in White Pearls
A new take on Ciate’s uber popular “caviar manicure,” NYX’s Precious Pearl collection features a pure white varnish with a corresponding bottle of tiny opalescent baubles that blur the line between nail polish and jewelry.


Mallow Out
Zoya Nail Polish in Purity
A super versatile milky white, Zoya’s marshmallow-hued lacquer makes for a great contrasting tip, a gleaming full-coverage color—and can also be used to lighten up your favorite darker polishes for Spring. Never be afraid to do some at-home custom-color mixing.


Bright Future
Butter London Nail Lacquer in Cotton Buds, available July 2013
One coat of this creamy, bright white will give you a very clean look while two coats serve up a finish of the 100-watt variety.

Photo: Courtesy of

All That Glitters Is Blue, Backstage At Thakoon


Blue eye makeup was a big hit on the Spring runways and it has already had a few standout showings for Fall too—with good reason, according to Diane Kendal. “Midnight blue gives off a winter feel,” the makeup artist explained backstage at Thakoon, where she was layering NARS Single Eyeshadow in Outremer, a deep indigo, with its new-for-Fall Eye Paint in Ubangi, a similar shade of cobalt that was given a shimmering blue accent with its Duo Eyeshadow in Marie Galante. “The collection has fur stoles, but it’s inspired by summer clothes,” Kendal said, referencing the dragonflies and dandelion prints that adorned the designer’s pieces. “We wanted to reflect that with the makeup.” To wit, she implemented a warm-weather beauty staple that has long gotten the youth vote: glitter. “I’m using three of them,” Kendal effused, applying a liquid set to hold the deep bronze flecks that were diffused toward the outer corner of the eye, while gold sparkles were dusted across the center of lids, and a pink shade was tapered inward. Nails were flecked with clear silver sparkles, courtesy of a single coat of Priti NYC’s Bristol Fairy. To finish the face, Kendal chose to skip lip color—as well as lash lacquer. “Sometimes when you put on mascara it can look old,” she surmised.

Odile Gilbert instituted her own fun and flirty element into an otherwise simple series of chignons via a graphic, micro fringe glued halfway across the hairline. “It’s like you have a little hat on the side of the head,” she said, coating roots with Kérastase Paris Resistance Ciment Thermique to create a sleek finish, as she tightly pulled hair back away from the face, revealing a gem-encrusted ear cuff worn by ten of the shows more elite catwalkers, including Aline Weber, Bo Don, and Xiao Wen.

Photo: Luca Cannonieri /

The Fab Five: Nail Polish To Spring Forward


Spring is a time for renewal, revitalization—and a revamp of your nail color arsenal. According to popular opinion, this time of year is reserved for candy-colored confections, which strikes us as a little cliché but is admittedly par for the course; there’s something about 65-degree days that calls for light and airy lacquers—whenever those days may come. Here, a selection of some of our favorite early arrivals.

Violet Femme
Rococo Nail Apparel in Sandrine
Described by Rococo founders Ange and Vernice Walker as a “Parisian blue,” there is certainly something about this periwinkle crème varnish that seems fitting for a sunny stroll along the Seine (or the Hudson).

Orange Crush
NCLA Don’t Call Me Peachy, available February 2013 at
Part of the SoCal brand’s perfectly pastel Life’s a Beach collection, this melon-tinged neutral is a bright twist on nude that works well with a surprising number of different skin tones.

Lacquer and Lace
Essie Embrace the Lace
Essie has finally joined the nail-wrap revolution with the debut of its Sleek Stick collection of printed overlays. Even though the gilded ivory latticework scrawled onto a pale pink background on these tips is easily removed with cuticle oil, it’s pretty difficult to part ways with it once it’s on.

Think Pink
Deborah Lippmann Girls set in Marnie
If you thought one season of HBO’s hit show Girls was not enough to inspire a beauty collection, you’d be wrong—at least in Deborah Lippmann’s estimation. The manicure maven just debuted a four-piece line inspired by each of the show’s four protagonists, including this prim and proper light rose in homage to Allison Williams’ gallerina character.

Mellow Yellow
Priti NYC nail lacquer in Envy
A long day on the slopes deserves a long overdue manicure—or so the thinking goes over at Priti NYC, which just launched its four-piece Apres Ski collection. What better way to clutch that cup of hot coca then with well-polished, frosty yellow tips?

Photo: Courtesy of

Green With Envy, Backstage At Stella McCartney


If there’s one thing you can say about Stella McCartney’s woman, it’s that she’s got great skin. “Very clean skin and beautiful, groomed eyebrows,” confirmed Pat McGrath, who has been on face-painting duty here for quite some time. And that much was still true for Spring, as McCartney ordered up on-site facials for all the girls courtesy of a steam-cleaning with Sunday Riley’s Ceramic Slip Cleanser and a mask of the clay wash mixed with its Good Genes fluid followed by a few drops of its extra-nourishing Juno Serum. “They’re all coming in and they all look so gorgeous already,” McCartney said as she wove in and out of aisles inspecting Anja Rubik and Joan Smalls’ makeup.

Natural beauty was only part of the story here today, though—despite Priti NYC’s Kim D’Amato’s “fifty shades of neutral” nails painted with a trio of her organic lacquers in Sweet Pea, Mediterranean Belles, and Fairy’s Petticoat. “Normally, we do nothing,” McGrath deadpanned, “but we’ve gone back into color.” They sure have; true fashion aficionados will have fond memories of the blue eyelashes the designer and the makeup artist collaborated on last March. This season, they’ve gone green. “It’s just on the inside rim of the eye,” McGrath explained of the CoverGirl Queen Collection Vivid Impact Eyeliner in Jade, which she topped with a few swipes of black mascara on top lashes only. There was some talk between McCartney and McGrath as to whether or not the pencil was working—”it might register too much,” the latter explained of the pop of color that required a certain subtlety. But after a quick inspiection in the bright lights of the pre-show rehearsal, McCartney gave it the OK.

Eugene Souleiman stayed the simplicity course to complement Stella’s clothes with hair that was “quite cool and not too conceptual.” Rehydrating lengths but not ends, Souleiman dried hair while twisting it to impart a slight texture. “It’s a little dirty,” he explained of the intentional rawness he left through the tips before “squashing” front sections of a middle part down and behind the ears. “We’re not reinventing the wheel here,” he joked, although there was a deliberateness to the ease. “If we did a small head, it would have looked too graphic, too futuristic,” the coiffing star explained of why he steered clear of an updo. “This,” he said, motioning to the super-natural style, “is the real future.”

Photo: Gianni Pucci/