August 29 2014

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1 posts tagged "Pro Series"

Vidal Sassoon To Return To A Drugstore Aisle Near You


The word “legend” gets thrown a lot these days, but there isn’t really a better one to describe Vidal Sassoon. The sixties-era hair hero who trimmed and shaped Mary Quant, Peggy Moffity, and even one Grace Coddington, brought an architectural sensibility to the art of hairdressing and created such iconic styles as the five-point and the bob in the process. Sassoon set up an international system of salons and schools in the eighties as well as a commercial product line—the first of its kind for a professional stylist—which he ultimately sold to Proctor & Gamble (who discontinued it in 2002, much to Sassoon’s dismay). In the years since, a book and documentary film have been made about the extraordinary life of the East London orphanage-raised Israeli freedom fighter-turned-fashion success story before he passed away in May from leukemia.

But the Sassoon legacy lives on, both in the salon his daughter Eden just opened in L.A. in tribute to her late father—and the relaunch of his beloved haircare line, which hits drugstores this January. The new Vidal Sassoon Pro Series boasts five different collections as well as at-home color kits that truly live up to Vidal’s eighties-era motto, “If you don’t look good, we don’t look good.” The Color Collection features a Color Protect Shampoo and Conditioner, Conditioning Spray, and Gloss Crème; the Moisture Collection fights humidity and delivers balanced hydration via the Moisture Lock Shampoo and Conditioner and One-Minute Mask; the Repair Collection rehabilitates damaged strands with the Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, One Minute Mask, and Repair & Finish Spray; the Volume Collection pumps up languid locks with the Boost & Lift Shampoo and Conditioner, Hairspray, and Foaming Air Mousse; the Smooth Collection includes the Extreme Smooth Shampoo and Conditioner and Smooth Combing Crème; and the Styling & Finishing lineup has a Flexible and Extra Firm Hold Hairspray as well as an Extra Firm Hold Mousse and Mega Firm Hold Gel. Can’t wait until January? Limited quantities of the Color Collection will be available at starting tomorrow. Long live the original king of coif.

Photo: Courtesy of Vidal Sassoon