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April 19 2014

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1 posts tagged "Pure Chromatics"

YSL, Water Bearer

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Eye shadow is tricky business. Sure, it’s inviting—all those pretty colors!—but once you get them home, the bright pigment pots often seem easier to collect than to actually wear. Truth is, the powder formulas are seriously versatile: You can put them on sheer, build them up for opacity, blend them with other colors, drag them underneath the lower lash line for drama, or—our personal favorite—apply them wet like a cream as a liner. It’s the lattermost point that YSL picked up on with its new Pure Chromatics collection. Formulated with water to allow for an extra concentration of pearly pigments, the six different eye shadow quads can go on dry, but also have what the brand has termed “water memory.” Applying them wet ignites their core ingredient and intensifies the color. Wear each palette individually, or mix and match, like YSL international makeup artist Lloyd Simmonds did on catwalking queen and YSL face Arizona Muse. If that picture doesn’t sell you, maybe this will: The gold cases come with two double-sided brushes, one of which is rubberized and features a pointed tip, making it the perfect tool for becoming well versed in the shadow-as-liner phenomenon.

Photo: Courtesy of YSL Beaute