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May 22 2013

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8 posts tagged "Rooney Mara"

Rooney Mara Gets A Fragrance Deal

The IFP, Calvin Klein Collection & Euphoria Calvin Klein Celebrate Women In Film At The 66th Cannes Film FestivalThere are a few celebrity beauty deals that stand out from the increasingly crowded pack, for both the caliber of the celebrity in question and the brand they choose to partner with. Time stood momentarily still, for example, when Lancôme nabbed Julia Roberts; when Dior signed Natalie Portman; and when Coty got Beyoncé’s fragrance license. But as of this morning, Calvin Klein appears to have scored this year’s biggest beauty coup: The iconic New York design house, whose fragrances are produced by Coty’s Prestige arm, has just announced that Rooney Mara will front its latest fragrance, Downtown. The Italian cedrat, bergamot, Tunisian neroli, gardenia, violet leaf, Texan cedarwood and incense eau, which launches in September, has another big name to its credit, too: The Girl With The Dragon Tattoo director, David Fincher, has signed on to create the television ad campaign starring Mara.

 

It’s Rooney’s first foray into beauty, a move that was certainly a long time coming, although one that we always assumed would involve Parfums Givenchy, considering the actress’ close ties to Riccardo Tisci. But partnering with Klein—he of such groundbreaking fragrances as ck one and Euphoria—is certainly nothing to sneeze at. One question remains, however: Who will win over Mara when skincare, makeup, and hair-care deals are on the table? Let us know your bets below.

Photo: Pascal Le Segretain/Getty Images for Calvin Klein

Rooney Mara And Lisbeth Salander (Finally) Part Ways

The red-carpet buzz this morning has been all about Kristen Stewart, who showed up to the New York premiere of On the Road last night in a polarizing, barely-there Erdem ensemble—the third look in a series of questionable styling choices that have left little to the imagination. But we were more interested in another star sighting that happened across the globe. After about a year of distance from her acclaimed turn in 2011′s The Girl With the Dragon Tattoo, Rooney Mara showed face at the Dubai International Film Festival’s One Night to Change Lives’ charity gala having finally broken free from her Lisbeth Salander alter ego. Gone were the hacker-harsh bangs and ghostly pale complexion: in their place, longer, middle-parted strands and—wait for it—bronzer! We’re loving the new look. You too?

Photo: Andrew H. Walker/Getty Images for DIFF

The girl with the ombré streaks; Kate’s Hair, Immortalized In Wax; And More…


Rooney Mara has cashed in her gothic fringe for shoulder-length, medium-blond highlights. Before you get too up in arms about the Dragon Tattoo star’s new makeover, the new ‘do is just a wig for a movie. [Daily Mail]

Move over, silicone. “Gummy bear” breast implants, named for their firm, gel-like insides, hold their shape even in the event of a rupture—and are on track to receive FDA approval. [Huff Po]

The crowds are gathering outside of Madame Tussaud’s in London for a chance to spy the museum’s brand-new Duke and Duchess of Cambridge wax figurines—specifically Kate Middleton’s hair. A stylist reportedly spent six weeks inserting each strand of real hair into the princess’ finished waxwork model. [Mirror]

Last year’s Brazilian Blowout scandal may have met its match: Chemical regulators in California have found that many lacquer brands claiming to be free of the “toxic trio”—that being toluene, dibutyl phthalate (DBP), and formaldehyde—actually contain high levels of the chemicals. [Time]

Rooney Mara Weaves A Tangled Web

Rooney Mara may be staying true to her Girl With The Dragon Tattoo bowl cut long after the film’s wrap date, but as it grows out, she’s come up with a few ways to keep things interesting. At the movie’s Paris premiere last night, Mara went with two French braids, which she joined together in a small knot above the nape of her neck. In another welcome twist, she side-swept her thick black fringe, providing a better look at her mascara-lashed blue eyes, sculpted cheekbones, and bright red lips. We have a feeling Mara won’t be diverting from her otherworldly Lisbeth look anytime soon, but we’re all for this adaptation. You too?

Photo: Julien Hekimian / WireImage / GettyImages

Taylor Swift’s CoverGirl Ads Come Under Fire; Rihanna’s Manicure Must-Have; And More…

After almost a year of ad-banning across the pond over excessive photoshopping and unsubstantiated claims made in beauty campaigns, CoverGirl has voluntarily removed ads for its NatureLuxe Mousse Mascara, including the spots featuring spokesmodel Taylor Swift, after the U.S. National Advertising Division (NAD) alleged that the images made unsupported assertions about bigger, fuller lashes. [HuffPo]

Rooney Mara’s on-screen makeup look in The Girl With the Dragon Tattoo, courtesy of Pat McGrath, is detailed below, but off-screen Mara is all about tinted moisturizer, concealer, pressed powder, NARS Multiples, and a surprise fragrance she discovered on the movie’s set. “When I was screen-testing for [The Girl With the Dragon Tattoo], all of my clothes had this smell on them. I asked the wardrobe lady, and she’s like, ‘The woman who makes the clothes, it’s the smell that she puts in it.’ That woman has a candle and a perfume line, so I do wear her perfume—Agatha Blois Carnival Wax, Black Amber.” [Allure]

It isn’t only metrosexuals buying those expensive, just-for-men products these days. According to recent studies (and our Year in Beauty feature), men have changed their attitude in the past half decade and now view well-maintained skin as an investment in professionalism instead of as a vanity mark. The biggest draw: multitaskers, like sunscreens that double as moisturizers. Embracing a 12-step beauty regimen will presumably come with time. [NYT]

Ever wonder how Rihanna maintains a near-perfect manicure, be it zebra-striped, black, red, or cheetah? The answer is CND Shellac. Apparently, Ri-Ri was one of the polish hybrid’s first celeb fans. [Us Weekly]

Photo: Courtesy of Proctor & Gamble