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3 posts tagged "See By Chloe"

See By Chloé: The Little Fragrance Engine That Could


see-by-chloe-eau-fraicheChloé’s spunky sister brand, See by Chloé, launched its own fragrance approximately a year ago this month. The follow-up to this release was an innovative paint-on version of the original scent, which made its debut in late August. And created for sundress weather (if it ever arrives) is Eau Fraîche—meant to mimic a walk through a French garden. Designed by perfumer Michel Almairac, the latest addition to the family blends water hyacinth and vetiver with the classic apple-blossom heart. The result is a light, feminine floral that pairs well with an airy apron frock and crisp white shorts—both of which can be found in the label’s Spring 2014 collection. A spritz isn’t exactly the same as a stroll through the Jardin des Tuileries, but an American girl can at least dream (and smell) of Paris.


Stroke of Genius


seebychloeFrom rollerballs to bubbles to traditional atomizers—I thought I had seen and spritzed it all when it came to fragrance. But painting on a scent, now that’s something even I, a jaded beauty editor, had never experienced—and exactly how you apply the latest iteration of See by Chloé. “It’s an entirely new and playful gesture,” Françoise Mariez, senior vice president of international European marketing at Coty Prestige, explained to me before the brand’s Resort presentation. Using the nail-polish-like applicator, you can add a touch of the clear, perfumed gel precisely to your pulse points. And while the faceted bottle might be a shrunken-down version of the original eau, it contains the same Michel Almairac-crafted scent—a blend of feminine notes such as apple blossom, jasmine, and vanilla. I’m tucking this mini into my bag and whipping it out the next time I need a brush with something sweet and sophisticated.

See by Chloé Paint A Scent, $35, available at select Chloé boutiques and, in September, Sephora.

Photo: Courtesy of Coty

See By Chloé, Bottled


The cult of Chloé perfume-wearers is a pretty devoted bunch. From the brand’s original eau de parfum to its fresh, green L’Eau de Chloé and the more sophisticated Love, Chloé, there is essentially a Chloé scent for every kind of Chloé girl. Except the See by Chloé girl. Despite continual growth since its creation 11 years ago, the French house’s younger-sister line has gone without its own signature scent, a wrong that gets righted this month. Billed as playful, spontaneous, and seductive, the sparkling bergamot top notes in this Michel Almairac-designed eau open up into a really lovely apple-blossom heart, which has a subtle sweetness that is given depth by hints of jasmine and vanilla. The faceted glass bottle features a silver neck with the See by Chloé logo emblazoned in a special shade of pink that boasts a unique melon-tinged undertone—a reminder that the fragrance isn’t for your average cotton candy-loving girlie girl but a young lady with a little more spunk. In other words, our kind of gal.

Photo: Courtesy of See By Chloe