Sephora’s Salute To Skincare
What do you do when you have a lock on the makeup industry—not only stocking every big-name (and niche) brand at your black and white-tiled beauty emporiums, but hawking your own in-house line of face-painting products as well? You streamline your skincare collection, of course, which is exactly what Sephora has done this month with [...]
Sephora And Shopbop Join Forces
As noted in our brand spankin’ new Year In Beauty feature, one of the biggest trends of 2010 was beauty and fashion collaborations, making one-stop shopping that much easier for the style set. With just eight days left before we ring in 2011, Shopbop and Sephora are adding their names to the list of partnerships. [...]
A Lipstick Story That Writes Itself
When Guerlain launched its Rouge G lipstick in the Spring of 2009, the beauty world caught its collective breath. Packed with ground ruby crystals and liquid mother-of-pearl to increase radiance and create a smooth opaque finish, each of the 25 shades in the range was housed inside a silver magnetic case designed by Place Vendôme [...]
Packing (Printed) Heat
Bejeweling and bedazzling have both been done. Beauty companies are taking a different approach to making merry this season with blow-dryers and straightening irons in a bevy of animal spots, geometric dots, and multicolored swirls. Two of our favorites are Remington’s cheery garden-printed iron, which makes smoothing and barrel curling with ceramic plates an entirely [...]
Sephora Taps A Brooklyn Art Star For Its Latest Palette
As part of Sephora’s vast array of holiday offerings on shelves now, the beauty emporium has debuted something a little out of the ordinary. Amid the more predictable jam-packed kits, limited-edition sets, and conveniently sized lip glosses (the better to stuff stockings with, of course) is its Colorful Artist Palette ‘Til Dawn edition. A first [...]
The Color Purple Evolves
At this point, it’s been beaten into your brain by every media outlet around (guilty as charged) that purple is the color you absolutely must incorporate into your beauty wardrobe this fall or risk being cast out as a total style pariah. I’ve committed to a gothic purple lip courtesy of Make Up For Ever’s [...]
Bb And Sephora, Together At Last
In t-minus three days, something magical will descend upon select Sephoras nationwide. Bumble and Bumble officially enters the beauty mecca this Thursday, making its best-selling hair powders, styling aids, shampoos, and conditioners that much more accessible to the hair-challenged masses. The collaboration isn’t built on products alone: As a means of creating a synergy between [...]
Sephora Does Denim, Paris Gets Served, and More…
Fans of beauty and fashion one-stop shopping may want to sit down for this one: Sephora has announced plans to launch a denim line. Its new Lerock jeans collection is being called Lift Up, referring to its ability to push up posteriors. So far, rollout plans include Italian retail stores only, but fingers crossed the [...]
Lipstick Gets Louder
With lipstick, what you see is not always what you get. How often have you eagerly twisted off the cap only to discover that what looked like a fuchsia is barely a rose? With Make Up For Ever’s latest innovation, the truth is in the tube. The new Rouge Artist Intense lipstick offers, as the [...]
Sephora’s New Handheld Power Tools
I keep a Mason jar full of makeup brushes that never get used on my dresser. They serve as decoration—a pink-feathered, ivory-handled sort of decoration that’s essential to the antique apothecary cabinet mounted on my wall to hold my vast collection of nail polish. The fact that I typically prefer a finger-painting approach to powder, [...]






