57 posts tagged "Sephora"
Matchmakers: Sephora And Pantone Universe Make Foundation Foul-Ups A Thing Of The Past
After declaring Tangerine Tango, a punchy carrot hue, the color of the year in the Spring, Pantone, the global color authority, had everyone thinking orange—Sephora included. The beauty giant teamed up with the global color authority to release a host of clementine-tinged makeup staples—eye shadows, nail lacquers, and false lashes included. It marked the beginning of what would blossom into an, err, beautiful friendship that has now given way to Color IQ. The latest collaboration from the dynamic duo represents a groundbreaking innovation in the painstaking process that is foundation selection. Based on the simple truth that skin colors are comprised of many distinct shades, Sephora and Pantone dreamed up a device that will eliminate any and all skin-perfecting problems. Long gone are the days of buying a foundation only to realize it’s too orange, too yellow, too dark, or too chalky; in their place, the age of Capsure, a compact, handheld “spectro-colorimeter” that records 27 images of the skin in 1.8 seconds, analyzes them, and then assigns them an official Pantone skin tone number. Melanin, sun exposure, and freckles are also taken into account, so even if you’ve done a little too much sun worshipping recently, you’ll still get an accurate reading. Then comes the fun part: using an iPad, in-store experts at the luxury beauty emporium load up their universal skin tone library data system to match your precise skin tone (narrowed down from 110 shades) to any of the 1,000 foundations that they carry from myriad brands. If you want to go a bit darker for the summer, you can tap that option and get a whole new list of products that stays perfectly within your personalized pigment shade range; ditto rosier, lighter, more luminescent, or more matte options. The best part? It works. On a recent visit, we found spot-on matches from Make Up For Ever, Christian Dior, and Nars; the latter of which was our favorite. That bottle of its Sheer Matte Foundation in Gobi is nothing short of a game changer, not unlike the new technology itself.
Color IQ arrives at Sephora’s 5 Times Square New York flagship tomorrow July 26, and will roll out to its San Francisco flagship in early August followed by other nationwide locations.
Marc Expands Into Makeup, CoverGirl Taps Olympians, Franca Sozzani Talks Body Image, And More
Just days after announcing a new scent called Dot, Marc Jacobs is upping the ante with plans for a future color cosmetics line with Sephora. “I see makeup, fragrance—everything, really—as an opportunity. The idea of choosing a color for your lip, or an eyeliner—it’s just such a delight…something that people really enjoy,” Jacobs told WWD. [WWD]
The London Olympics are still several months away, but the games are already on for companies looking to snag athlete endorsements. CoverGirl recently announced two new faces—beach volleyball player Jennifer Kessy (pictured) and boxer Marlen Esparza—who will be promoting limited-edition mascara and lip color. [StyleNews]
Franca Sozzani has never been afraid to address health concerns in the fashion industry—particularly, eating disorders affecting models and young girls’ self-image issues. In a speech yesterday at Harvard, the Vogue Italia editor said, “We cannot generalize, of course, and accuse the girls we see walking runways of being anorexic. They are still undeveloped and are taken as role models, for instance, by girls who may already have personal issues and are therefore easily influenced—and fashion becomes one of the causes.” [StyleList]
Raquel Welch Wigs Out, National Cleavage Day, Burger Beauty, And More
There are few women we’d buy a wig from, but perennial bombshell Raquel Welch might just be the one. The curvy actress has been peddling faux manes since 1998, and is expected to pull in $50 million in 2012. Word is Welch will introduce a new high-end line called 24/7 Glamour in the Fall. [WWD]
What do Beyoncé, Marilyn Monroe, and Lara Stone all have in common? Apparently exquisite décolletage. A recent Wonderbra poll conducted in honor of National Cleavage Day ranked the Top Ten women sporting perfect cleavage. [Huff Po]
In its first collaboration with beauty retailer Pantone Universe, Sephora is paying tribute to 2012′s Color of the Year, Tangerine, with a limited-edition collection of vibrant red-orange cosmetics in stores now. Run, don’t walk. [Fashion Etc.]
This might be the most imaginative fast food ad yet. Burger King Netherlands put out this tasty, calorie-free eye makeup look that’s got us reconsidering those Whopper value meals. [Buzzfeed]
Fit To Be Tied

As any long-haired beauty junkie will tell you, a good hair tie is hard to find. A good, particularly stylish hair tie? Even harder. We’ve already gushed over Goody’s new Doublewear bracelets-turned-elastics on this blog, and now we’d like to turn your attention to these adorable new bands from Sephora. The latest addition to the beauty behemoth’s in-house line of tools and accessories, each pack of polka-dotted ribbons comes with eight multi-colored, snag-proof ties to assist you with all manner of ponytails and braids. The stretch factor here is a bit disappointing; don’t expect to get more than two twists when fastening an individual ribbon (thick-haired friends, be warned). But they work wonders on looser styles—and, yes, they wear well on the wrist, too.

