With lipstick, what you see is not always what you get. How often have you eagerly twisted off the cap only to discover that what looked like a fuchsia is barely a rose? With Make Up For Ever’s latest innovation, the truth is in the tube. The new Rouge Artist Intense lipstick offers, as the [...]

I keep a Mason jar full of makeup brushes that never get used on my dresser. They serve as decoration—a pink-feathered, ivory-handled sort of decoration that’s essential to the antique apothecary cabinet mounted on my wall to hold my vast collection of nail polish. The fact that I typically prefer a finger-painting approach to powder, [...]

“I’m not an anime freak or anything,” Simone Legno insisted over ear-drum popping bass beats at Arena nightclub last night as we sat in a corner as far away from the speakers as possible, craning our neck to hear the Italian artist speak. The man behind Tokidoki, the Japanese-inspired brand that features bubbly illustrations plastered [...]

For soccer lovers and (lovers of soccer players) this summer is a big deal. The FIFA World Cup will arrive in South Africa in T-minus 78 days, bringing with it footballers from all over the globe battling it out on the pitch for love of sport and country. But those of you more interested in [...]

Hot on the heels of their disco-themed Flowerbomb anniversary party in Paris, Dutch designers Viktor & Rolf have something new to fête: the launch of a special, limited-edition version of the F-bomb scent. Called La Vie en Rose, it drops in Sephora stores here on April 1. A lighter riff on the original rose and [...]

The giddy rush that your regular Beauty Counter correspondent and nail art pioneer, Celia Ellenberg, gets every time a new polish lands on her desk is precisely how I feel about lipstick. I may have makeup cases overflowing with tubes of every shade and brand, but still, each time I twist open a new bullet [...]

Man-about-town Sean “Puffy” Combs was in London last night to promote his new album Last Train to Paris—and his Sean John fragrance, it seems. The rapper/designer/business mogul apparently insisted on having the perfume sprayed in the room to signal his arrival, and again every 20 minutes afterwards to keep the scent potent. Yes—subtlety is, in [...]

Suri Cruise loves heels—and red lip gloss, it now seems. Critics are chastising her famous parents for letting her grow up too fast, but we say, simmer down: Going into Sephora as an adult is a magical experience—we can only imagine how fun it must be for a 3-year-old. [Daily Mail]
Tory Burch: the fragrance and [...]

Mark. is Avon for the Gen Y set. It’s all about the Facebook e-shop. [NYT]
Ever wonder what it’d be like to be a shopgirl at Sephora—so much access to makeup, so little time? Read on. [WWD]
After signing Freida Pinto to a lucrative contract last year, L’Oréal has been looking East in its effort to [...]

I don’t get nearly as excited about holiday parties as I should. Yes, there is often free Champagne and delicious appetizers to consume in mass quantities. And, of course, they’re an opportunity to wear all manner of completely unpractical, sparkly things that hibernate in my closet the rest of the year (I’m talking to you, [...]