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July 31 2014

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12 posts tagged "Serge Normant"

Backstage At L’Wren, Starring Theda Bara

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When we arrived backstage at L’Wren Scott this morning, there was a large black-and-white picture of Theda Bara taped up to the wall. “She was one of the first sex symbols,” Lancôme artistic director Aaron De Mey said of the silen- film star. “She’s the person the word ‘vamp’ was coined for—and the woman Scott assigned the title of beauty muse for her Fall show. Working off a sepia image of Bara that boasted a blue tone, De Mey chose to build the screen legend’s classic, round eyes with midnight blue instead of black shadow. “We’re using it as a neutral,” he said of the steely shade of Lancôme’s Le Stylo Waterproof Long Lasting Eye Liner in Minuit, which he drew close to the lash line and up through the crease and then dusted with its Color Design Sensational Effects Eye Shadow in Garment, an equally deep navy, around the edges. To give it a “lived-in” feel, De Mey dotted a clear gloss on the center of the lid. “It’s really all about the eye,” he concluded, beefing up brunettes’ brows with Lancôme’s Le Crayon Poudre in Sable and bleaching blonde models’ arches accordingly.


“It’s one of L’Wren’s favorite colors,” De Mey continued of the prominent blue-black eye pigment—which manicurist Yuna Park capitalized on as well. “It’s custom-made for her show,” Park said of the almost-black, navy polish that was inspired by one of the dresses in Scott’s collection and painted onto both fingers and toes. (Park also hinted that the designer might produce the lacquer if there’s “enough of a demand”).

To finish off the gothic tribute to the twenties, hairstylist Serge Normant created side parts that he treated with a hefty dose of his Meta Lush Volumizer and Meta Luxe Hairspray before back-combing, ironing in a soft Marcel wave and pinning the lengths underneath themselves. Fall’s faux bob strikes again.

The Duchess, Deconstructed Backstage at L’Wren Scott

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“It’s a forties-era woman who’s traveled to the French Riviera and has been kissed by the sun,” Lancôme artistic director of makeup Aaron De Mey said of the L’Wren Scott face for Spring. “She’s pretty but she’s not too cosmetic or perfect—she’s a rock ‘n’ roll duchess,” he added. De Mey achieved this ideal by dipping heavily into tawny, earthen tones—mixing shades of Lancôme Teint Miracle Foundation two shades darker than the models’ own skin tones with face moisturizer and sweeping its Star Bronzer in Solaire across the high points of the face to catch the light. On eyes, De Mey drew Lancôme Le Crayon Khol in Black Coffee into the roots of lashes and directly onto the crease, blending it up toward the brows for an I’ve-been-out-all-night smudged effect. He cut the intensity of the liner with dazzling shadows from Lancôme’s 5 Pan Palette in Golden Frenzy, placing metallic pigment into the inner corners and smudging clear gloss (Lancôme Juicy Tubes in Pure) over the lids for a luminous, “deconstructed” effect. A coat of Color Design lipstick in Bronze Show on medium skin and L’Absolu Nu in Satin Toffee on darker complexions provided a rich, chocolate-rosy lip.

Coiffing star Serge Normant played to the deconstructed theme, too, spinning strands into a French twist that looked like it had been hit with a strong gust of wind. “This woman is just getting off the boat,” Normant said (read: yacht). “Her hair is disheveled but it still has an air of sophistication.” He struck that balance by pinning the back portion of hair into the twist but leaving the front out to create finger waves around the face that he misted with his Serge Normant Meta Revive Dry Shampoo, teased, and then brushed for a gauzy texture. “I want to look at the models and still feel the wind blowing through the hair,” he said.

Photo: Courtesy of Lancome

The Pretty Reckless, Backstage At L’Wren Scott

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“She wanted something a little disheveled and deconstructed, so I imagined an exaggerated version of her,” celebrity coiffing star Serge Normant said of the texturized, side-sweeping strands he created for L’Wren Scott’s Fall show. “I’m using a lot of my dry shampoo,” Normant added, referring to his recently launched Meta Revive Dry Shampoo with Cedar Bark, which joins a full lineup of eponymous products he now uses exclusively when tending to the tresses of Sarah Jessica Parker, Julia Roberts, and Gisele Bündchen, among other famous heads of hair. Normant’s Meta Lush Volumizer and Meta Sheer Dry Oil Finishing Spray were also in heavy rotation backstage, ensuring that his “loose, second-day hair” didn’t appear too stiff or too dry. “It’s girls who just roll out of bed in the morning—or at night—and just go.”

Lancôme artistic director of makeup Aaron De Mey took a similar inspiration and added Scott’s request for a “dangerous eye,” which yielded, well, Taylor Momsen. “It’s nice to see a teenager experimenting with makeup,” De May said as he sculpted the Gossip Girl‘s signature raccoon eyes onto models’ lids using Lancôme’s Le Crayon Kohl eyeliner in Black Ebony smudged outwards to hold a hefty helping of the black pigment from its Gris Fatale eye shadow palette due out in the fall. “I wanted them to look like femmes fatales—rich, luxurious, and expensive,” De Mey continued, piling layer upon layer of Lancôme’s Hypnôse Drama mascara onto lashes for a clumpy sixties feel. To tone down the Momsen effect just a little, De Mey dabbed Lancôme’s L’Absolu Rouge La Base lip balm onto the tops of models’ cheekbones for a “girly sheen” before swiping it across pouts and blending it with a bit of concealer to make the look “realistic and cooler.” The Pretty Reckless front woman was back in full force with manicurist Yuna Park’s black shimmering nail, though, courtesy of Lancôme’s forthcoming lacquer in Noir 29.

Photo: Courtesy of Lancôme

Julia Robert’s Mane Man, Now Making House Calls

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When you see a famous person on a magazine cover or the red carpet with cascading waves of airy hair, chances are Serge Normant has run his fingers through it. The beloved French stylist has tended to the tresses of America’s sweethearts (Julia Roberts, Sarah Jessica Parker, Reese Witherspoon) and all the major supers (Linda, Christy, Cindy). After a successful, long-running relationship with John Frieda, where he served as a creative director, Normant recently parted ways to develop his own line of eponymous haircare, which we’ve been eagerly waiting to try out. The eight-piece collection is formulated with Keravis, a vegetable-derived strengthening complex, along with natural ingredients and high-tech compounds that work like skincare creams to repair the hair cuticle while also imparting that enviable shine and free-flowing movement that Normant is famous for. When asked to pick out his favorites, Normant points to the Meta Sheer Dry Oil Finishing Spray, a weightless frizz-tamer made with camellia and olive fruit oil that can be applied wet or dry; and the Meta Revive Dry Shampoo with Cedar Bark, which adds wind-blown texture but doesn’t leave strands stiff and dull—or powdery white (it’s a transparent mist). We recently saw the Meta Lush Volumizer in action on a photo shoot and were impressed with how it doubled the thickness of every model’s hair and made it glisten, and then glisten some more. Normant has hinted that there are more products in the works, the first being a set of dry shampoos to match different hair colors. The core collection just launched on the stylist’s Web site; let the virtual pillaging begin.

Photo: Courtesy of Serge Normant

Reed Krakoff Does Fragrance; Madonna Doesn’t; And More…

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Designer Reed Krakoff has added a fragrance to his nascent fashion house, and it’s as luxe as they come. At $695 a piece, the four different colored Murano glass bottles are hand-numbered and only 100 of each shade will be produced. [WWD]

In a slightly more accessible bit of fragrance news, a date has been set for the release of Lady Gaga’s fragrance line. Spring 2012 is when the perfume, reportedly called Monster, and its ancillaries will hit shelves accompanied by what is being described as an “unprecedented and groundbreaking” ad campaign and a packaging design that encompasses the singer’s “artistic sensibility.” Expect commercials with next-level dance routines and maybe even a meat-covered bottle. [MTV]

Now back to less accessible: Madonna is apparently being sued by a Canadian company over the forthcoming release of her Material Girl fragrance. Apparently the name Material Girls—with an S—already adorns perfume bottles up north. Why Madge didn’t copyright the name when she released her 1985 song, we’ll never understand. [Business Journal]

As the go-to coiffeur of Julia Roberts, SJP, and Gisele Bündchen, it’s safe to say that Serge Normant knows a thing or two about beautiful hair. Come December, the stylist will bottle said knowledge in an eponymous range of products. [WWD]

Finally, an answer to our burning, why-must-Rihanna-keep-her-hair-that-unflattering-shade-of clown-wig-red question: “I don’t really do edgy clothes. I had to take the edge somewhere else.” Might we suggest crazy footwear as an alternative? [Daily Star]

Photo: George Chinsee/ Courtesy of WWD