63 posts tagged "Shiseido"
Cult Japanese cosmetics company Shiseido is looking to take over the lipstick category, or at least ruffle a few feathers with its vibrant new color and liner range created by the brand’s artistic director and fashion’s favorite makeup artist, Dick Page. The collection of Perfect Rouge lipsticks and Smoothing Lip Pencils will hit stores this February, but a celebration of grand proportions hit New York last night when a gaggle of beauty editors and industry regulars toasted Page at Splashlight Studios. Also in attendance was Australian model Christina Carey. The spokesmodel for the new brand was fresh off the first half of a global press tour that kept her in Tokyo until Saturday. Style.com caught up with Carey to get a sense of what it takes to be the “face” of a new makeup line. Here, a day in the life of the beauty from Down Under.
Jet-lagged! I woke abruptly and felt wide awake because in Tokyo, the time would be 3:30 p.m. I’m kind of used to it now though as I went through a similar thing just a week ago when I arrived there.
Early room-service breakfast and then I meet Hiroko, who works in the PR department at Shiseido headquarters in Tokyo, in the hotel lobby, for some interviews with various press. Today I’ll only have two interviews, which is nice and low-key in comparison to the Tokyo event, where I had around ten meetings over the course of a day. I will be interviewing with two editors I met at a dinner last night, who have flown from Australia and New Zealand for the NYC press event. The interviews evolve into a casual chat about how I started modeling, what my interests are, the skincare products I like, and how I feel about being chosen to be the new spokesmodel for Shiseido Perfect Rouge.
Jet lag hitting me hard as Hiroko and I enjoy a well-earned enormous lunch at the hotel, which I follow with a quick power nap in my room for an hour.
Hiroko and I meet downstairs and take a taxi to designer Maria Cornejo’s Lower East Side boutique, Zero. Maria, a friend of Dick’s, has kindly offered to provide outfits for all of the events for this press tour. We spend the next hour or so choosing an outfit for the event, as well as a couple of options for the Paris leg of the tour.
After a quick dash back to the hotel to get changed into our newly chosen outfits, Hiroko and I meet to take a cab to the event location, even though it’s literally two blocks away (we had our heels on and were feeling a little too lazy to walk it!).
We bump into Lady Bunny in the reception area, the DJ for the party, and we all go together upstairs to finish getting ready for the event, which is scheduled to commence at 6 p.m. There are many people up there already, busily setting up makeup displays, as well as the extensive catering and bar. Lady Bunny gets straight on the decks and soon the atmosphere transforms into much more of a party vibe than a work environment.
Hair and Makeup touch-ups. Jenna, Dick’s assistant, kindly attends to my face, which is looking a tiny bit fatigued after my three hours of sleep last night. She does a lovely glowing finish on my skin and finishes with my favorite deep shade of Shiseido Perfect Rouge in Mystery (shade RD613), from the new line. A quick bit of hairspray and a shot with the hair-dryer and I’m ready!
The night is a great success, as everyone happily wanders around chatting with one another and enjoying the kind services of Dick Page’s makeup team, who are working at the event and offering free rein of the new collection of lip colors.
A few hours and numerous lipstick changes later, we have some cake to celebrate Dick’s birthday and then head back to the hotel for some rest. Tomorrow I leave for Paris to do it all over again!
Photo: Courtesy of Shiseido
Leave it to the Japanese, masters of technological advancement and trend recasting, to bring the beauty industry into the twenty-first century. According to increasingly visible buzz, Shiseido has collaborated with Sega to create Project Beauty, a make-over program for Nintendo DS. Come November, the dual-screened handheld console will apparently be in the business of dolling out makeup advice, as well as slaying dragons. The “game” will have a scanning device that feeds a digital image of the user’s face into the console, at which point special software sorts the image into one of four groups—cool, active, cute, or feminine—before showing two images of the face, one without makeup and the other with makeover suggestions. The next, er, level teaches users how to put these suggestions into action, with step-by-step application techniques and a shade selector. Project Beauty will unfortunately only be available in Japan at first, but eBay will no doubt bring it to the world marketplace shortly thereafter, so best to start brushing up on your Japanese now.
Photo: ArtBox Images/Getty Images
The torrential downpour that preceded the Alexander Wang show yesterday produced a packed backstage area full of soaking-wet, sweaty photographers, models, editors, TV crews, and publicists, but made Shiseido Artistic Director Dick Page’s “humidity chic” makeup look seem almost effortless. “It’s like post dancing,” he said of the unintentionally weather-friendly face he conceived long before he knew of the hurricane brewing for the day’s event. Giving the models what he called “a little heat” using Shiseido’s Accentuating Color Sticks in S3 and
S4, Page was going for an after-exertion flush, applied from the décolletage up through the cheek area. The spritz of water and “gob of lip gloss” he added to each girl’s eyes before they hit the runway helped them appear “extra sweaty.” (A look shared by most of the fashion warriors in the audience as well).