18 posts tagged "SK-II"
It’s been a big couple of months for Kate Bosworth. The onetime Calvin Klein model, who is engaged to director Michael Polish, celebrated the debut of his film Big Sur at Sundance in January, a movie that she also stars in, while earning top billing in the big-budget Hollywood picture Homefront, also due out this year. But her biggest news, aside from that Topshop Christmas “movie” she and Polish collaborated on back in December, just might be SK-II’s announcement that the blonde beauty has been named the newest member of its spokesperson stable. Why, after what I imagine has been a steady stream of offers from cosmetics companies, did Bosworth go with SK-II? “I love the brand, so it really wasn’t a difficult decision,” she says genuinely—and Bosworth doesn’t enter into these things lightly. After an intimate interview, she proved herself to not only be a genuine practitioner of what she will be preaching but an incredibly informed beauty consumer as well. While we missed her in the front row at the shows this week (as previously mentioned, she’s been busy), Style.com managed to catch up with the actress, model, and would-be designer to talk the fundamentals of the dermis and epidermis—at her urging, no less—the science behind her red-carpet dressing, and makeup must-haves for the low-maintenance girl.
In today’s world of celebrity beauty deals, I’ve gotta believe that you’ve been approached with a cosmetics contract before. What was it about SK-II that made you bite?
It was a very organic natural process. Truly, the brand called and asked if I use their products, which I think is a great sign of integrity for a brand, rather than just sending an offer for someone to be the face without knowing if they care or even like their product—which happens a dime a dozen now. And I responded and said yes, I love the product, this is how long I’ve been using it, this is who introduced me to it, and this is why I started using the brand and the results I have seen. Based off of that dialogue, I think everyone felt like it was a good fit.
What specific products were you using at the time? I know everyone has their favorites.
I was introduced to the brand through the masks. It’s such a quick fix. I mean, you see results instantly. I think anyone who has that experience is like, “What is this brand?” It was during a press junket and, you know, the wear and tear during a press junket is pretty extreme. So my makeup artist recommended the mask, and I usually put it on for about forty-five minutes, and I also put them in the fridge. I have them here with me! I keep them in the minibar. It was from that that I really started to investigate the brand. My regimen is cleansing, then using the Essence, which is amazing. You really see results, because it has the highest concentration of [the fermented rice derivative] Pitera.
You seem like a fairly knowledgeable consumer. Previous to this partnership, was skincare always an important part of your beauty routine?
I’m a very low-maintenance person when it comes to makeup and hair. But in terms of skincare, I’ve always been passionate about it. I struggled with acne when I was in high school, so when you struggle with something, or are aware of something, you need to understand the workings of it. I took anatomy as an elective when I was in high school. I guess that gives you an insight into me—and it was my senior year, by the way, when everyone else was taking, like, woodworking. But I learned a lot about the fundamentals of the dermis and epidermis, and it’s the largest organ that we have, and it gets the most environmental abuse, and for some reason we don’t even really see it as that. Or value it in that way. And so I’ve always been relatively passionate and knowledgeable. I was also searching for a brand that you could mix the products and get the benefits you need and tailor it to you. This brand really does have a great umbrella for all of your needs.
In today’s world of celebrity beauty deals, it’s hard not to become desensitized to the idea of high-profile brand ambassadors hawking everything from skincare and makeup to haircare and fragrance. Except in the case of SK-II. The Japanese skincare brand bred from the magic of Pitera, a fermented rice derivative that has amazing skin-softening and -smoothing properties, continues to engage us with the very real evidence of its complexion-enhancing serums and salves via the constant presence of its devoted spokeswomen, most notably Cate Blanchett. “The thing I found most remarkable was the Essence,” Blanchett once told us of how she came to know the line that she has been using for upward of ten years now. “It was just so hydrating. I never thought about skin being luminous, but this gave it that little je ne sais quoi. And because it worked so rapidly, I started exploring the range.” SK-II has just released a new version of Blanchett’s beloved Essence. An extra-concentrated version of the original elixir that boasts a yeast peptide and a trio of moisturizers, the Ultimate Revival Essence encourages a healthy moisture barrier and increased clarity while improving the appearance of fine lines and wrinkles. Also, it comes in a gorgeous rose-gold bottle that makes you feel like you are treating your face to a little bit of luxury, which is not a bad way to start the day; it’s the little things that can make a big difference.
If you ask us, dip-dyed hair is over. But the digitally-enhanced colored streaks and scribbles in the new, Elle Fanning-fronted issue of Bullett magazine? Those we can get behind. [BULLETTMedia via MTV]
Guess how many tons (not pounds) of prosthetic makeup the special effects team went through during production on The Hobbit: An Unexpected Journey. No, no—guess. Alright; we’ll tell you. Four tons of silicon casting—just for the actors’ faces! [NYDN]
Speaking of The Hobbit, one of the prequel’s stars, Cate Blanchett, is already dishing out red carpet beauty tips in anticipation of the upcoming awards season. “I decant the [SK-II] Revival Essence into spray bottles and just mist it on over my makeup,” the brand’s global ambassador says. “It keeps you from getting that awful, cracky look.” [Allure]
Kate Bosworth started her official brand ambassador duties for SK-II with a press event in Australia, where she revealed a short list of her must-have products, including SK-II Facial Treatment Masks, YSL lipsticks, and tinted Fresh Sugar Lip Treatments. [Bella Sugar Australia]
Horst Rechelbacher’s Aveda spinoff, all-natural beauty and lifestyle brand Intelligent Nutrients, is getting its first brick-and-mortar retail destination, a 1,000-square-foot space in Minnesota’s monolithic Mall of America. [WWD]
Lindsay Lohan has gone back to her roots, although her new deep auburn locks are apparently in transition, according to the Liz & Dick star. “It’s actually the wrong color than it’s supposed to be…But it will get there.” [People]
The skincare establishment’s latest must-have ingredient? Snail slime, of course. [Daily Mail]
Kate Bosworth was perhaps NYFW’s biggest celebrity supporter this season. The actress-turned-Calvin Klein model and L.A. style icon made cameos at Cushnie et Ochs, Prabal Purung, Theyskens’ Theory, Altuzarra, and Proenza Schouler while revealing that she is in the process of starting her own fashion line to boot. That wasn’t her only big news, it turns out: Bosworth just inked a deal with SK-II to become its latest brand ambassador, to which we say—well played. With her fabulous fashion sense, enviable blond hair that always manages to be perfectly tousled, creamy alabaster skin, and gorgeous dual-colored eyes (one is blue and the other is hazel), Bosworth was made for a big beauty deal and, quite frankly, could have struck one with a good many brands. We have no doubt that she’s been approached by more than a few, which is why holding out for something like this is that much more impressive. With its upmarket distribution, extremely effective formulas, and exclusivity (Cate Blanchett is one of the Japanese line’s only visible, global faces), SK-II is the perfect match for Bosworth, who will jet to Sydney next month, presumably to join Blanchett, as she celebrates her signing. That the company is part of Procter & Gamble’s portfolio, which also includes Pat McGrath as global creative design director for beauty, makes it that much more exciting. Only great things can come out of a partnership that puts Pat on makeup and Kate on camera. Stay tuned.