August 23 2014

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10 posts tagged "Sonia Kashuk"

The DIY Mask That Keeps Sonia Kashuk Glowing


isabel-marantThis column reveals the personal beauty recipes, homegrown remedies, and family concoctions that the industry’s trusted pros rely on for staying radiant.

From the Kitchen of: Sonia Kashuk, makeup artist and founder of Sonia Kashuk Beauty

“I have a friend who is very holistic and loves to make her own treatments. She raved about this recipe, and although I am normally not one to dabble in homemade remedies, I tried it and really enjoyed it. I love the natural quality of papaya to remove dead skin and lighten discolorations, and the hydrating power of pumpkin. Plus, as a beauty person, the color of this mask is just gorgeous!”

One for the Recipe Box: Papaya Pumpkin Facial

2/3 cup fresh cubed papaya
15-ounce can pumpkin puree
1 egg

“Combine the papaya, pumpkin, and egg in a blender or food processor and whip it all together to make the consistency extra smooth. Apply this mask over your face and let it sit for 10 to 15 minutes. You might feel some tingling as the enzymes in the fruit deeply cleanse and gently exfoliate the skin. Rinse off with warm water, then apply toner and moisturizer.”

Photo: Sonny Vandevelde;

Art Imitates Beauty: How a Makeup Maven Celebrates 15 Years in the Biz



Some people toast a major milestone with champagne or a star-studded party in Ibiza, while others, like makeup artist and founder of her own eponymous line Sonia Kashuk, commissions an entire gallery’s worth of art. In what has become a trend of late, beauty companies like Dior and Creed are partnering with creative types to produce original, on-brand pieces. Kashuk has taken the concept one step further by joining forces with not just one, but seven up-and-coming artists to commemorate her 15-year anniversary with Target. “In high school I had a freelance display business, which then led me to enroll in art school. I’ve always had a very visual eye,” said Kashuk. “In my home and work environments, I’m surrounded by artwork and photography that I’ve collected for the last 30 years. I think of makeup as an art, both in its application and in its form.” And while these works that spotlight some of Kashuk’s biggest hits—like her beloved brushes, bronzers, and lipsticks—won’t be hanging in an actual museum, she plans to share them with her customers via a virtual gallery on her website and social channels. Seeing as Kashuk has painted some of fashion’s most famous faces (like Cindy Crawford, for starters), it makes sense that she’d skip the crystal (the traditional anniversary gift) and even the Cristal, and celebrate with a myriad of makeup masterpieces instead. Click here to take a private tour of Kashuk’s collection.

Sonia Kashuk Tackles More Than Just Your Makeup Bag


Sonia Kashuk Apartment

Fifteen years ago, Sonia Kashuk set a new bar in the mass beauty category with her eponymous line of cosmetic brushes and makeup that looked and performed like products triple their price. Now, she’s setting out to “fill the void between Jo Malone and Bath & Body Works” with her 24-piece collection that includes eau de toilettes, lotions, shower gels, hand creams, body oils, and scrubs. Not to mention accompanying accessories all done in black—including an exfoliating mitten and shower cap. “I wanted a cool one,” Kashuk said of the terrycloth-lined hair cover. Fair enough. To see where the project started, we headed straight to the source: her bathroom (shown above). Kashuk’s favorites include Natura Bissé Facial Cleansing Gel, Shiseido Future Solution LX Total Regenerating Cream, Oribe Shine Spray, and Cindy Crawford Meaningful Beauty Lifting Eye Crème (a supermodel with whom she’s worked for so many years that they both stopped counting). “I shop high and low—I shop at Target and Bergdorf Goodman,” she explained. In other words, she took cues from the prestige lines she loves and infused aspects of them into her own (for under $20).


One of those hints came courtesy of Oribe, who works with Buero New York on packaging (a boutique design agency that boasts clients such as Valentino, Helmut Lang, and Givenchy). Kashuk partnered with the same firm to bring a “visual sense of what you’d be experiencing through scent” to her bottles, tubes, and jars. Illustrated by an artist in Vienna, the flowers that cover her products are not blooms found in nature, but instead were created to represent the four scents in the range—Pink Innocencia, Purple Seductia, Yellow Alluriana, and Red Promisia—concocted by perfumer Jérôme Epinette. (He’s the nose behind olfactory hits like Byredo Gypsy Water and Bal d’Afrique.) Kashuk’s thought process on this powerhouse team was simple: “The first thing that people are going to do is look, then they are going to lift up [the product] and smell it.” While execs told her that cucumber melon is a scent that sells, she responded to their advice by saying: “That’s exactly what I won’t be doing.” Instead, she opted for sophisticated notes, including tuberose (her personal favorite), magnolia, verbena, pomegranate, and musk.

After over a year in development, her labor of love is set to roll out in early November at Target and—not that this means the makeup artist will be taking a vacation (well, not exactly). When I spoke to her she was en route to the airport (wearing Red Promisia, a cozy sandalwood, jasmine, and vanilla blend that is reminiscent of a “cashmere blanket”) to catch a flight to Rajasthan, India, to source inspiration for her Fall 2014 collection. If her latest endeavor is any indication, I can’t wait to see what souvenirs she brings back—and eventually brings to the American market.

Photos: John Aquino; Courtesy of Buero New York

The Fab Five: Orange-Red Crush


As mentioned in the pages of the new issue of, I am a big fan of classic manicures. When I wasn’t painting on dark shades of red from Dior and & Other Stories, I wore Essie’s deep berry Bordeaux for much of the winter. But the shock of unexpected warm weather we got this week got me thinking about brightening up—specifically, with a color I typically reserve for spring and summer. Often called “tomato” or “fiery” red, the particular polish shade I’m referring to is an orange-tinged scarlet that offers up a lighter, sunny adaptation of more readily available blue-tinged crimsons. I’ve always sworn by RGB Cosmetics’ opaque crème Coral, but there’s a whole new crop of contenders that are now skirting the mandarin-scarlet divide. Here, my top five favorites.

Pitch Perfect
Sonia Kashuk Nail Colour in Fever Pitch
A lively dose of gingery pigments spruce up this dark rose base.

Sunny Disposition
Revlon ColorStay Nail Enamel in Sunburst
With a sheer, jelly-like consistency, this poppy hue has a wonderful lightweight finish that can be built up for a deeper color payoff. It veers more toward true tangerine than the others, but in a subtle way, thanks to its transparency.

Fire Starter
MAC Nail Lacquer in Ablaze
As part of MAC’s new Fashion Sets collection, this fuchsia-tinged flame color is also available in a corresponding Lipglass, Lipstick, and Lip Pencil. But the varnish is the standout of the bunch, as far as I’m concerned.

Flame Game
Le Vernis de Chanel in 647 Lilis, available May 2013 at
One of a handful of great colors in Chanel’s hotly anticipated summer range, this polish is nearly identical to MAC’s offering, albeit a bit more delicate.

Matte Madness
Givenchy Le Vernis 11 Croisiere, available May 2013 at
Delivering a flat matte finish, this clementine-skewed cerise is perhaps my favorite incarnation of the festive color, which happens to wear incredibly well sans glossy top coat.

Photo: Courtesy of

Breakfast at Tiffany’s Brings Forties-Era Glamour To The Stage


Eating a flaky croissant in front of a store window never looked as chic as it did in the 1960s cinematic production of Breakfast at Tiffany’s. This month, the iconic story, penned by Truman Capote, will be staged on Broadway, and while the characters will be recognizably familiar, the makeup might not be. Taking on the role Audrey Hepburn made famous, Emilia Clarke—she of Game of Thrones fame—stars as the gamine Holly Golightly. But don’t expect sixties-era cat-eyes and nude lips, says makeup maestro and Target beauty design partner Sonia Kashuk, who designed the looks for the production that began previews this week and opens on March 20. “The makeup is a lot different,” she reveals. Here, Kashuk chats with about creating a retro-modern look for the big screen’s most iconic characters, the beauty of a well-defined brow, and how a classic red lip “holds the stage.”

So why go against previously held cosmetics conventions with the Broadway production of this famous film?
At first, I had all these playful thoughts in my head of the movie and those iconic Audrey Hepburn looks. But the play is more based on the original novella [by Truman Capote], which takes place in the forties. So in terms of establishing Emilia’s look, it’s anti-winged-eyeliner, a complete 360 from where I thought we were going.

How did that impact Holly Golightly’s character onstage?
It was about creating dimension. Emilia has a great face, even without a stitch of makeup. So we just used a little bit of cream bronzer, which becomes one with the skin and creates contours under the lights on the stage. Her skin is fantastic, so we focused on adding luminosity and radiance—just lifting and playing with the planes of the face. In the forties, there was more of a matte finish given to the face, no sparkle. I looked at old Vogues and Bazaars to research the makeup.

Can we still expect to see her in some of her former glamorous glory?
Yes! But for the party scene, we didn’t do big lashes and obvious eyeliner—if anything, the clear voice I had from the director [Sean Mathias] was, “It’s not Audrey Hepburn.” So I just created definition at the lash line with my Sonia Kashuk Instructional Eye Shadow Palette in Eye in Neutral and contoured the eyes into the crease with Monochrome Eye Quad in Textured Cocoa. We did false lashes, but it wasn’t about adding a lot of length, just volume and fullness to the eyes.

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