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August 27 2014

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1 posts tagged "Sprout Skincare"

A Natural Skincare Line Grows In Brooklyn

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The story of Adina Grigore’s entry into the natural-beauty world is a familiar one. The Brooklynite with hypersensitive skin couldn’t find anything nonirritating to cleanse, tone, and moisturize her complexion. So last Fall, armed with her holistic-nutrition background, she whipped up a few things using common, kitchen-accessible ingredients and the idea that what’s good for you on the inside should work on the outside too. Here’s where her story diverges from the traditional homespun tale: Within a few months of launching her pet project, Sprout Skincare, Gwyneth Paltrow featured the line on Goop. “I don’t know how she found out about it,” Grigore says. “But once Gwyneth likes you, everyone’s on board.”

Orders from Anthropologie’s apothecary followed, as well as an increasing number of fans, which are causing Grigore’s familial operation (her fiancé currently heads up the packaging department) to slowly grow out of its Greenpoint workshop. The range’s budding popularity is not unfounded either, as Sprout’s points of difference in the increasingly cluttered green-beauty game are interesting ones: Nothing in the seven-piece lineup has more than five ingredients; all of said ingredients are organic, fair-trade, and locally sourced when possible (its apple-cider vinegar comes from apples that are grown in upstate New York and distilled—somewhat ironically—in Vinegar Hill, Brooklyn); and each one of them is printed on the front of the eye-catching graphic stickers that adorn each simple, black-capped glass bottle. “We’re trying to be as transparent as possible,” Grigore explains of the purposeful move, which is meant to offer a stark comparison to most beauty companies’ “deliberately confusing” labels. “People have no idea how many chemicals are in most makeup removers,” she points out as an example. “It shouldn’t burn or even sting, and it definitely doesn’t need to have a tongue-twisting list of ingredients”—just three, as far as she’s concerned. Here, from right across the East River, Grigore shares her own recipe for wiping away eye liner, foundation, and mascara and getting a good dose of nonocclusive nourishment in the process.

Sprout Skincare Makeup Remover:
¼ cup organic olive oil (a super-emollient, light moisturizing agent)
¼ cup organic sweet almond oil (relieves dryness, itching, and irritation)
1 tsp organic jojoba oil (provides extra hydration while killing acne-causing bacteria)

Store in a reusable container. Apply with cotton to remove makeup. Can be left on, gently wiped off with a washcloth, or rinsed off with cleanser.

Photo: Courtesy of Sprout Skincare