14 posts tagged "Stila"
There’s something to be said for all of those members-only shopping sites. There’s the exclusivity factor of course, which is only trumped by the opportunity to get your choice designer duds at a discount before anyone else. While fashion versions of this retail model abound, there are few similar beauty opportunities out there, but TheFairest.com is looking to fill the void. Mecca for beauty junkies, the channel premiered yesterday and features sale boutiques filled with select cosmetics, skincare, and hair products that are open for just 24 to 48 hours. Weekly e-mail invites alert members to upcoming sales and will showcase a variety of iconic and emerging beauty brands along with recommendations. It’s not all unbridled consumerism, though. TheFairest also offers users an interactive, educational experience in which they can make product suggestions, leave comments, and read reviews and other beauty musings from celebrity guest bloggers and industry insiders. And get this: Membership is free. All you have to do is subscribe, and news of 75 percent off sales on your Stila, Korres, Tarte, and Jurlique favorites will start arriving in your inbox. But just so you still feel special, we’ve secured an additional $10 discount for Style.com readers who spend $75 or more. Just type in the coupon code: styleYF10 at checkout and enjoy. No, no. Thank you!
Despite rumors of bankruptcy and inevitable demise, Stila was up and running thanks to new financial backing—and looking better than ever backstage at the Cynthia Rowley Resort show yesterday. Echoing the designer’s “old is new” approach of using recycled fabrics from previous presentations, Stila pro artist Dom Briguglio took the opportunity to showcase the cosmetic range’s versatility. “It’s all about multitasking products,” Briguglio said as he added Stila’s Gold Illuminator to its Sheer-Color Tinted Moisturizer and brushed the mixture onto models’ faces for hydration, light coverage, and a touch of shimmer. Once he had his base, he picked up a black Smudge Pot, which he used as both a liner and an eye shadow, building it through the crease. Briguglio also used the occasion to debut a forthcoming product from the brand, a Lip and Cheek Stain in Mango Crush, which he dabbed on cheeks for a peachy flush and painted on lips for a sheered-out version of the now ubiquitous orange pout. “You need to choose the shade that’s best for you,” he said when we inquired about the best way to wear the popular color. “You don’t necessarily have to go so bold with it. Sometimes a pinkish gloss version works just fine.” Hairstylist Rodney Cutler interpreted Rowley’s direction by prepping models’ hair with Cutler Volumizing Spray and creating an updated take on the French twist, pulling hair to one side and, rather than twisting, folding it over itself again and again for a pleated, askew style. “It’s quirky, it’s fun, it’s Cynthia,” he said. He also fastened two bows made of newspaper to hammer home the recycled feel, an accessory we’re going to guess will not be going into production anytime soon, although crazier things have happened…
Over the past few weeks, rumors have been swirling that Stila—the popular cosmetics company fronted by illustrations of trendy, cartoon girls (who are curiously missing noses)—has gone bankrupt. The beauty brand, formerly owned by Estée Lauder, was sold to Sun Capital in 2006 and subsequently removed from many department store counters. Among the reports about the company falling into tough times were stories of offices being shut, employees being given little to no warning to clear out their desks, and a homepage that flashed a footnote about orders being canceled earlier in the month. But according to an article in yesterday’s Wall Street Journal, Patriarch Partners, a New York-based private equity firm, has bought the company in a foreclosure sale and intends on keeping it up for the time being. All of which means you won’t have to find a replacement for Stila’s inimitable Lip Glaze just yet. (Phew.)
If you typically avoid all those by-invitation shopping Web sites, because you ‘don’t like to participate in such exercises of elitism’—or, be honest, you’re still waiting for someone to officially invite you—read on, and you might find yourself singing a different tune. Ruelala.com, an exclusive, members-only Web site that features up to two new private sale boutiques a day, ventured into beauty territory this morning with its first ever Stila promotion. With discounts of 30 to 80 percent, this is the kind of club you want to be a part of. And we’ve got your official invitation to the party, no strings attached: Go to www.ruelala.com, select “Invited by a Member,” and enter VIP@ruelala.com as your key to get in. But hurry: Lip glazes and smudge pots at recession-friendly prices wait for no woman.