2 posts tagged "Susanne Langmuir"
Since launching Bite Beauty two years ago, entrepreneur Susanne Langmuir has had a string of successes. Her lipcentric lineup of crème lipsticks, rouge pots, matte pencils, and sheer balms—all formulated with food-grade ingredients, such as organic shea and fruit butters spiked with red-wine resveratrol, a powerful antioxidant—was picked up by Sephora, where it has been sold exclusively ever since. The range’s point of difference on the primping emporium’s increasingly crowded shelves is not just its green-leaning ethos, but its shockingly vivid color payoff; we’ve used all manner of all-natural lipsticks before, but none that deliver quite like Bite, which is a real passion project for Langmuir. “My favorite experience is when I am mixing and blending new and inspired color creations,” she says—an experience that will now be part of the public domain.
Starting tomorrow, the Toronto-based brand will officially open the doors to its first-ever pop-up shop in Soho, where customers can mix their own lip color and then watch as a troop of Bite professionals actually melt, pour, and package the customized bullet. “We wanted to create something that is totally new,” Langmuir explains of what will evolve into a permanent brick-and-mortar, on Thompson Street, come September. Designed in collaboration with the Austrian firm EOOS, the space is equipped with a center bar, “play stations,” where you can actually blend multiple different cream lip colors—a zinfandel red with a little white and some peach to create a warm rose, perhaps—before you choose a scent (current choices include a superfruit blend, cherry, peppermint, and lavender) and watch as trained technicians churn out your personalized product following a five-minute heating-and-cooling process. In today’s world of complicated ingredient labels and constant clamor over the hazardous chemicals that are readily put into cosmetics, it doesn’t get more transparent than that.
Bite Beauty, 174 Prince Street, NYC, open from 11 AM – 7 PM, Tuesday-Sunday; www.bitebeauty.com.
“It’s color and skincare all in one,” Bite Beauty founder Susanne Langmuir explained of her new natural makeup brand when we met with her in anticipation of its launch a few months back. The concept is a familiar one in this era of fusing natural cosmetics with anti-aging benefits. But Langmuir, who also started Sula beauty, is charting new territory with Bite, as it boasts a completely lip-specific lineup infused with the powerful antioxidant red-wine resveratrol—a first for the category. “Lips have been a missed opportunity for food-grade products,” she says. “I love Whole Foods, but I don’t want to shop there for cosmetics.” While the natural-goods purveyor now sells a wide selection of good-for-you foundations, blushes, eye shadows, and mascaras, you’re hard-pressed to find a vivid red lip stain or a hot fuchsia lipstick among its offerings. And vivid is the key word here. Like much of its competition, Bite uses only organic shea and fruit butters without the use of polybutenes and petroleum byproducts, but Langmuir has managed to source vibrant colorants that are all food grade for her latest venture. The Lip Rouge is as crimson as it appears in its pot and can be worn sheer on mouths or cheeks or built up for more opacity, and our personal favorite, the High Pigment Matte Pencil, comes in six shockingly bold colors. Luminous Crème Lipsticks, Lip Shines, and Sheer Balms round out the offerings. The fact that you will ingest a fraction of whatever pigment you put on your pout is inevitable; knowing that your products are actually good enough to eat makes that fact a bit easier to digest.