More news on the Evan Rachel Wood-for-Gucci front. Not only will the actress front the print campaign for the Italian brand’s forthcoming women’s fragrance, Guilty, but she’s also starring in a film directed by Sin City’s Frank Miller to promote the new scent. Miller’s first film/fashion crossover effort details a sexy love tryst set against [...]

Scented perfume strips have gone digital. Turns out, interactive fragrance advertising is the wave of the future thanks to some new computer technology that makes perfume accords printable—and sniffable. Plus, the iAroma is coming, too; oh yes, it is. [Independent]
It’s summer and sun-phobia is at a high, which means self-tanner—celebrity-branded and otherwise—is a hot topic. [...]

With tan bans, tan taxes, and general anxiety over the damaging effects of UV rays, it’s easy to swear off the idea of a sun-kissed glow. But what if you could eat your way to bronzed skin with orange and green produce? According to a new study, adding more carotenoid-rich fruits and vegetables, like cantaloupe, [...]

First came the tan tax, and now New York could adopt a “Teen Tan Ban” if a new law passes the state legislature. It’s already illegal to fake bake if you’re under 14 in the Empire State, but if all goes according to plan, New York would have the only statewide under-18 tan ban in [...]

Marios Schwab and Roksanda Ilincic may swear by its insta-glow capabilities on their runways, but St. Tropez’ fake tanning products came under attack yesterday for allegedly further supporting an unhealthy body image in the media. The controversy centers around ads starring newly named spokesperson Kelly Osbourne, who claims that its products make you appear not [...]

If you’ve ever wondered which flacon in Jennifer Lopez’ eponymous fragrance arsenal ranks at the top of her favorites list, the answer is Glow. She likes it so much, in fact, she’ll eat it, as evidenced by her appearance on Letterman last night. No funny quip here: J. Lo’s beauty ventures must not be questioned. [...]

While lowering cancer risks seems like a good reason for the health care reform bill’s 10 percent indoor tanning tax, there is a downside: Women own 67 percent of indoor tanning businesses, and the tax could lead to more than 1,000 business closures, resulting in 9,000 lost jobs. Insiders are calling it a “for-profit industrial [...]

Concessions and compromises are being made to get the health-care-reform bill through the Senate, including replacing the proposed five percent tax on elective cosmetic surgery with a 10 percent tax on indoor tanning. Botulinum toxin for everyone! [NYT]
120 hopefuls competed to become the first transsexual Miss India this weekend. No word as to whether similarly [...]

Seeing as how tanning beds are a hot-button issue these days, Jergens, purveyor of cult favorite Natural Glow color-enhancing moisturizers, is giving bronzing addicts encouragement to quit. Enlisting actress Rachel Bilson as its spokesperson, the skincare giant has pioneered the “Glow in the Dark” initiative: For every pledge it gets from consumers who promise to [...]