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August 20 2014

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7 posts tagged "Tarte Cosmetics"

Reminiscing With…Tarte’s Maureen Kelly

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Cover GirlBeauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro: Maureen Kelly, founder of Tarte cosmetics

The Product: “My mother was never overdone—just natural and fresh. Her beauty philosophy, with five kids, was to add a touch of anything that would bring a healthy glow to her skin, and it had to be quick. I was probably 12 or 13 when she let me use this cream blush compact from CoverGirl. It contained two shades and was meant for lips and cheeks. Before I was allowed to use it, I remember being caught applying it to my Holly Hobbie doll’s cheeks—I wanted hers to glow, too! It had this slightly sticky consistency to it, and I would rub the brighter color all over my cheeks and the lighter shade on my lips. I know I went a bit overboard, but it made me feel glamorous and grown-up. At the time, I had a girl crush on Sloane from Ferris Bueller’s Day Off, so I added tons of blush in a stripe that went straight up from my cheekbones to my hairline, in the hopes I’d look more mature. My mother quickly pointed out that less was more, a philosophy I truly believe has helped shape Tarte. This dual-sided compact actually helped inspire the first product I launched Tarte with—our cheek stain. I loved the idea of multitasking makeup. Little did I know my obsession with a healthy flush would launch my cosmetics career, but at least I’ve finally mastered how to wear blush without that eighties stripe.”

New Year, New Tarte Cheek Stain

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With the arrival of 2013 comes many a face-warming and mood-brightening beauty launch designed to help us forget the four long months of cold weather that lay ahead and remind us instead that spring is indeed on the horizon. And how better to do that than with a few targeted swipes of the latest shade in Tarte’s fan-favorite lineup of Cheek Stains? The mother of all water-based gel tints that’s designed to add a subtle flush to sun-starved complexions, Tarte’s newest push-up stick—a sheer nude with subtle pink undertones and a slight shimmer-free sheen—is the perfect January pick-me-up; that it’s called “Awakening” is no small coincidence.

Photo: Courtesy of Tarte Cosmetics

Tarte Puckers Up

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Since stumbling upon the many benefits of maracuja oil on a sourcing trip to the Amazon, Tarte founder Maureen Kelly has been putting the essential fatty acid-rich elixir into a bounty of her naturally minded makeup launches. Its latest cameo is in the company’s Divine Shine Lip Gloss. Branded as “health food for your lips,” the shine enhancers come in ten shades, each of which has been infused with conditioning sunflower seed oil, brightening and soothing vitamins C and E, and maracuja oil, which helps replenish and rebuild the delicate skin around the mouth. The resulting gloss is a bit thick for its click-pen applicator (editor’s note: Pump a bit out onto the back of your hand and use your finger rather than the brush tip to apply), but it wears impressively well; once the initial shine has dissipated, you’re left with a supple, smooth aftereffect that’s anything but sticky.

Photo: Courtesy of Tarte Cosmetics

Pink Polish—A No-No For Little Boys? Mary Louise Parker Breaks Down Her Beauty Routine, And More…

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J.Crew creative director Jenna Lyons has come under fire from Fox News for a picture that shows her painting her son’s toenails pink. The editorial is “a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,” the conservative news agency asserts. [Daily Mail]

Mary Louise Parker attributes her porcelain skin and healthy chestnut locks to “good genes and being moderate about everything.” The Weeds star eats a mostly vegan diet and tries to stay away from products containing parabens, making Tarte cosmetics a personal favorite. She has another beauty tip, too: Beware the Brazilian straightening treatment. [T]

Famed photoblogger Garance Doré steps out from behind her camera today to dissect the language the fashion set uses to discuss beauty. “Oh wow, you look so…healthy!” is really just code for “Is that a muffin top that’s about to pop out of your jeans?” [garancedore.fr]

Sears is making like Duane Reade and Rite Aid and beefing up its beauty offerings. The retailer is planning store-within-store primping departments in 100 of its busier locations over the next several months. Now you can peruse electronics and lipstick offerings all under one roof. [WWD]

Photo: Dan MacMedan / WireImage

Beauty Booty: Tarte Pops Up In A Pop-Up

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What: Beauty.com has partnered with Jenni Kayne to add a little glitz and glamour to the designer’s new pop-up store by spotlighting a different beauty brand every week. Tarte Cosmetics starts things off, bringing in a team of experts for on-site consultations and to dole out free product samples and promotional gift cards.

When: Today, Friday, October 16, from 2 to 6 p.m.

Where: 85 Mercer Street, between Spring and Broome streets

Why: A free, pre-Friday night makeup session should never be turned down. And if you’re one of the first five customers to show up for a little face painting, you’ll get a goody bag of Tarte favorites to take home. And there’s more! The first three shoppers who make a Jenni Kayne purchase from 2 to 6 p.m. will receive a special Beauty.com tote filled with best-selling products from a host of different brands featured on the site.

Photo: Courtesy of Tarte Cosmetics