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August 29 2014

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1 posts tagged "The Sounds"

Beauty And The Beat: The Sounds’ Maja Ivarsson’s Platinum Standard

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Back in 2002, when I was still a college co-ed, my best girlfriend got me the only thing I wanted for my 19th birthday: tickets to see the Sounds. The Swedish electropop outfit had just broken into the U.S. with their debut album, Living in America, and I couldn’t get enough of it, which made trekking out to a small club on the outskirts of St. Louis, Missouri, nothing short of a dream. Almost ten years later and the band of boys that’s fronted by the petite, platinum blonde Maja Ivarsson is still going strong. They’re in New York tonight and Friday for the first leg of a U.S. tour in support of their fourth studio album, Something to Die For, so we caught up with Ivarsson—a newly named Visionary for Sebastian’s Color Ignite line—to talk beauty icons and a waterproof mascara find that keeps her from “looking like Alice Cooper” onstage. Not that there’s anything wrong with that.

 

So how did you get hooked up with Sebastian?

I just got an e-mail from my manager. They had a list of ten girls that they were thinking about using for the [Color Ignite] campaign and he asked me if I wanted to be a part of it. I already used their [Shaper] Hairspray, so that I thought it’d be cool.

Seeing as how you are Scandinavian, I realize that it’s entirely possible that your hair is naturally that blond. But is it?

I was born a blonde, but as with most people you get darker as you get older. I’ve been bleaching my hair for a long time because really platinum blond looks better than dirty blond. So it’s not really real, but it’s not fake either.

How often do you need to color it to keep it at an optimal shade of cornsilk?

I’m one of those lazy people, so whenever I’m home, I let it grow out and I’ll have roots that are a few inches long. But I’ll bleach it again before we go back on tour. I heard on the No Doubt tour, Gwen Stefani bleaches her hair every eight days. But I don’t do that. In the past I always did it myself because we didn’t have much money—like any chick who starts playing music. But now we’re more successful and I have this great relationship with Sebastian, so every time I’m in L.A. I see [Sebastian stylist design team member] Janine [Jarman] at Hairroin Salon.

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