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April 19 2014

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1 posts tagged "Toni and Guy"

Lulu Kennedy Gives Hair Some Love

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Apparently, Lulu Kennedy isn’t busy enough. Creative director of Lulu & Co, Fashion East founder, and Love magazine editor at large, Kennedy has now turned her attention to hair, collaborating with British haircare company Toni & Guy for its Hair Meet Wardrobe product line.

Launching at select Boots stores exclusively in the U.K. this month (though if you can’t exactly hop across the pond to get your hands on Lulu’s line, the 23-piece core collection is now available Stateside at Target), the move into styling products makes sense for Kennedy, who, like Toni & Guy, sees fashion as a complete package from the head down: “Hair is as important as an outfit—each has to work with the other,” she says, herself the owner of full head of glorious Pre-Raphaelite curls.

For this limited-edition range, Kennedy has given the Lulu treatment to the packaging of four “hero” products: Casual Sea Salt Texturising Spray, Classic Shine Gloss Serum, Creative Stick It Up Gum, and Glamour Volume Pumping Whip. Spots, stripes, and leopard print throughout provide an instant shot of East London cool to your bathroom shelves, and Kennedy tells us that she enjoyed the creative process: “I loved studying the products and giving them personalities and doing visual research. Then I worked with my graphics team—looking at retro [typefaces] and editing colors. It was similar to how we work at Lulu & Co and felt very much a fashion project as well as a beauty one. Without realizing it at the time, I pretty much managed to get all my favorite things into the one collection—everything from stripes, polka dots, fifties fonts, leopard, and cosmic stars. I like how the prints clash but [still] work; it’s sort of how I put an outfit together. Plus Toni & Guy gave me total freedom and encouraged me to do my thing—how cool is that?”

Photo: Courtesy of Toni & Guy