Ask any drugstore beauty queen what her favorite budget-friendly mascara is and the answer will reliably come back the same: Maybelline Great Lash. Known for its dark glossy formula, the industry-standard lash lacquer has made its way into makeup bags across the country since debuting four decades ago, becoming a fixture on vanities and movie [...]

After some show-stealing performances from Dashing Diva and CND earlier in the week, the statement nail continued its reign at Tracy Reese yesterday. Working off the designer’s “modern but feminine, young, and edgy” inspiration (sound familiar?), manicurist Dana Caruso applied Wet Clay onto models’ fingertips, a creamy concrete color from Reese’s new collaboration with Sally [...]

Maybelline will be heading up makeup duties at Bryant Park again this season. Its sponsorship list just came out and includes cameos at Vivienne Tam, Tracy Reese, Max Azria, and RVCA x Erin Wasson, where Style.com has learned that another live musical performance will follow last season’s Gang Gang Dance set (we can’t say who [...]

Fashion’s Night Out is quickly approaching, and for those of you whose hearts go pitter-patter for makeovers more than for extended hours at Louis Vuitton, here are a few initiatives that should get the blood pumping—that is, if the Diddy PSA didn’t already do the trick. Click here for a full list of participants and [...]

If you are the type who lines up for the new Target Go! International designer collaborations on the day they debut, then you’ll probably want to head over to your local drugstore posthaste. Beginning next week, Tracy Reese’s sixth collection for Sally Hansen hits shelves, bringing the designer’s “garden of fantasy” Spring line to beauty [...]