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5 posts tagged "Ulta"

Minx Makes Moves

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In today’s oversaturated market of nail art, gel-polish hybrids, stencils, and stickers, it’s easy to forget that not long ago—ten years, give or take—nails were a pretty slow and steady business. Lacquers in shades of light pink and the occasional red or dark berry dominated nail salons, and French manicures with anything other than the classic white tips were pretty much unheard of. While many newfangled brands have cropped up recently to take credit for revolutionizing this beige reality, that honor really belongs to Minx. Dawn Lynch-Goodwin and Janice Jordan’s brand that Lady Gaga, Beyoncé, and Rihanna helped make famous originated in the idea of a protective coating for your nails and ballooned shortly thereafter with avant-garde patterns and colors. Since its inception, Minx has only been available as an in-salon product, but this week marks its grand entrée into retail with not one but two big initiatives to help make life a little easier for nail obsessives. First comes news that the brand has (finally) created an at-home version of its cult-favorite nail wraps in eight different designs. Called Minx #1, the range includes Silver Moons, Gold Moons, Wild Pink Cheetah, Triangle Tango, Diamond Diabolique, Summer Splash, Technical Tribal, and MinxLusion Chex, all of which just rolled out to Ulta stores nationwide. It’s enough to get you thinking about the wealth of different patterns and prints you could create if you had the wherewithal—which you do now, thanks to Minx’s new Customizer. Simply upload your own motif to its Web site, arrange the layout on both your right and left hand, order, and ship it to a Minx stylist near you, who can then apply the professional overlays for you. It’s a mad, mad manicure world out there.

Photo: Courtesy of Minx

Gwyneth For Hugo Boss; Botox By Any Other Name Is Illegal; And More…

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With a mid-aughts brand spokesperson gig for Estée Lauder Pleasures already under her belt, Gwyneth Paltrow is no stranger to fragrance contracts. And the Goop creator just scored another one as the new face of Hugo Boss Nuit Pour Femme. [WWD]

They’ve done it! Ulta beauty and Lucky magazine have helped set the Guinness World Record for the most makeovers in 24 hours with a grand total of 403 makeovers. The astonishing feat was accomplished on the set of Good Morning America and required over 95 lipsticks and lip glosses, 35 blushes and bronzers, 60 eye shadows, 1,500 Q-tips, and 48 cans of Red Bull. How proud they all must be. [World Records Academy]

According to a ruling by the EU trademark office, “Botolist” and “Botocyl” will never see the light of a dermatologist’s office. The two competing Botoxlike products created by L’Oréal were found to bear too close a name to the original wrinkle-reducing toxin. [Bloomberg]

Photo: Stephen Lovekin/FilmMagic

Diet Soda, Not So Diet After All; Men’s Makeup, On The Move; And More…

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Just in case it wasn’t already abundantly clear, a new “making of” video from the production of Angelina Jolie’s Louis Vuitton ad clearly shows the actress getting made up for her allegedly sans-maquillage print campaign. [Ad Week]

Bad news, diet cola lovers—Karl Lagerfeld included. Two new studies show that guzzling the low-calorie beverages may make you want to eat more as artificial sweeteners can increase blood sugar levels and trigger your appetite. [Daily Mail]

Wrinkles, excessive sweating, and migraines have all been successfully treated by Botox. Now asthma joins the list of ailments treatable with a simple injection of the wonder drug, straight to the voice box. Too bad about Botox’s reported emotional repercussions, though. [Telegraph]

With the men’s skincare market booming and makeup for guys potentially looming in the not so distant future, Ulta is capitalizing on the trend. The retailer will open special “men’s spaces” in locations nationwide come August. [Reuters]

In similar news, MAC has announced that Olympic figure skater Johnny Weir will be the face of its holiday color collection, aptly called Glitter and Ice. [NYP]

The Futility Of Exercise, Beyoncé’s “Bling Strands,” And More…

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If you’ve ever hit the gym hard only to find that it makes little to no difference in your overall appearance, here’s why: New research suggests that the physical benefits of aerobic exercise are largely determined by a genetic pre-disposition. We’re still pretty sure it does wonders for your state of mind, though. Gotta love those endorphins. [Telegraph]

Ulta’s latest ad campaign features a completely bare-faced model, which just might be shocking enough to cause gawker delays on par with Calvin Klein and American Apparel billboards. [WWD]

Beyoncé wore tinsel in her hair to the Grammys last weekend, but it wasn’t just any tinsel. Turns out Sasha Fierce’s shiny tresses were courtesy of Bling Strands, sparkly accessories that are actually called that and are actually for sale. [Glamour]

How to look like Joan Jett on camera: Apply eyeliner before you go to bed, sleep restlessly, and commence filming in the morning. [Allure]

Photo: Kyle Rover / Startraks Photo

Rusk, Not Just Blowing Hot Air

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With Earth Month officially in full swing, a blitzkrieg of eco-friendly products is beginning to hit shelves. For its part, Rusk is contributing to the cause with two new hair appliances intended to help consumers reduce their carbon footprint. Its “Go Green” line launches this week at Ulta stores nationwide and includes a Str8 Iron that features a hibernating mode to save energy when not in use, as well as petroleum-free plates to help reduce oil consumption during production. A new blow-dryer will also be on offer that uses 26 percent less energy than its predecessors without sacrificing performance. Requisite recyclable, corrugated packaging—printed using soy ink—included.

Photo: Courtesy of Rusk