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July 30 2014

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4 posts tagged "Vensette"

Vênsette’s New Venture

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Last night at Paul’s Baby Grand in Tribeca, Lauren Remington Platt (and cohosts Carly Cushnie and Michelle Ochs) celebrated the launch of the Vênsette app, a phone-friendly version of her online service that provides screened hair and makeup pros on demand. “We’re mobilizing our army of artists,” Platt explained, and further catering to the needs of her consumer who is “on the go.” In the beginning, Vênsette was a service used mainly by those in Platt’s social circle (many of whom were in attendance), but the “everyday woman” who wants to look put-together at a benefit and the next morning’s business meeting has also embraced the concept. Platt’s artists also cater to the fashion crowd, doing hair and makeup for lookbooks (like that of J. Mendel) and up-and-coming designers who don’t have the budget for backstage fixtures such as Pat McGrath. Platt’s beauty empire is also ever expanding: She’s bringing Vênsette to Los Angeles and is already fully booked out for the Academy Awards. (Whom she’s working with, she’s not saying.) “This isn’t going to be a mom-and-pop brand,” Platt declared. With three clicks, you can select your style (options range from natural to Cleopatra makeup, and a classic blowout to an Audrey Hepburn-worthy chignon) and have a pro at your doorstep or office in about an hour. “She doesn’t have time to sit down at the computer,” Platt said of the Vênsette woman. (As someone who makes many an appointment, pays bills, and cashes checks in the backseat of a cab, I’d have to agree.) With New York fashion week on the horizon, we have a feeling this new app will likely reside next to Uber on many an editor’s iPhone.

Photo: Courtesy of BFAnyc.com

American Apparel Goes Au Naturel; Scratch ‘n’ Sniff Jeans Actually Exist; And More

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American Apparel is making a case for abandoning the Brazilian. The brand’s Lower East Side store in Manhattan features mannequins wearing white mesh lingerie…and merkins. [Elle]

Denim label Naked and Famous has developed scratch ‘n’ sniff jeans. Available in raspberry and mint, the baked-in microcapsules containing the fragrance last up to ten washes. Who needs to do laundry when you can simply freshen up by running your fingernails across the surface? [Wired]

Vênsette, the door-to-door hair and makeup service started by Lauren Remington Platt, launched its app this week—allowing you to select a look, book an artist, and have him or her at your apartment a few hours later. Consider it the Über of the beauty world.

King of Shaves debuted its all-plastic razor today: the Hyperglide. No need for metal blades or lathering up—this high-tech hair remover glides smoothly across the skin after being dipped in water. [Allure.com]

Photo: Styleite

Glamour on the Go

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harley-viera-newtonWhen Lauren Remington Platt stopped by the Style.com offices to update me on Vênsette—a website that offers door-to-door hair and makeup services in 90 minutes or less by pros Platt screens herself—I wish she had brought along a member of her team. With two evening events on my plate and zero time, my game plan was to run a brush through my hair, apply lipstick in the cab, and call it a night out. So goes my typical routine—and that of millions of other women in New York. Therefore, it comes as no surprise that her business has taken off—an app is in the works and the principal engineer of Gilt Groupe was recently brought on board to completely redesign the site. And starting Monday, you’ll find photo diaries from some of the brand’s high-profile clients (including Harley Viera Newton, Linda Fargo, Carolyn Murphy, Carly Cushnie and Michelle Ochs of Cushnie Et Ochs, among others) that document them getting ready for the slew of seasonal parties that fill their iCals this time of year. Whether you’re seeking inspiration to DIY your own holiday look (or need to find a reason to hire someone to create it for you), Vênsette provides.

Beauty Etiquetter: Tipping And Gifting In The New Year

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Beauty Etiquetter is a new column on Beauty Counter in which we address your beauty protocol predicaments with candid advice from industry experts and those in-the-know. To submit a question, email celia _ellenberg@condenast.com.

The Quandary: What’s the right way to show my appreciation to the beauty experts I see regularly throughout the year?

The Expert in Residence: Lauren Remington Platt, founder of the beauty membership service Vênsette.

The Advice: “When it comes to your hairstylist, colorist, facialist and manicurist, I think a tip that’s the standard 20 percent of the cost of service you normally get is appropriate. As for whether you should include an additional gift, that is really a personal preference and it depends on your relationship with your expert. If you prefer not to give cash, make it a point to give a donation to the charity your pro is passionate about or pledge your support in their name. But more importantly throughout the year I support my team of beauty experts and their businesses by tweeting and posting about their talents and giving what I think is the best gift you can give: referrals to all my friends.”

Photo: Fuse / Getty Images