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georgia
may
jagger

You would need to have been living under a stone to have missed the sudden ascent of Georgia May Jagger. The 17-year-old newcomer—in case you couldn't tell from the pillow lips and tousled blonde locks—is the second-youngest fruit to fall from the tree of Mick and Jerry. With her ridiculously famous parents, she could have easily decamped for Ibiza (hi, Jade!) and lived off of her celebrity. Instead, she is putting her genes to work in the modeling biz (see apple; tree, not falling far from) and has already been pouting like a pro for photographers from Mario Sorrenti to Patrick Demarchelier. She transformed a campaign for the denim label Hudson into a steamy, topless romp, using the Union Jack in ways that would make the Queen blush. That turn, her first in front of the camera, racked up comparisons to Brigitte Bardot, and editorials in all kinds of Vogues followed, including the cover of the U.K. edition's November issue.

But Georgia May is more interested in the journey than the destination. "I think all the stuff that happens before the pictures are taken is much more exciting," she told Vanity Fair for its October issue. Her latest modeling assignment—announced this week—has her following in none other than Kate Moss' footsteps. Along with Coco Rocha, Georgia May's the new face of Rimmel London. Yes, she's got a ways to go to match Jerry's 40 magazine covers by the age of 21, but there's little doubt she's making Mama proud.

—Alison Baenen

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