Labels For Love
After the success of last year’s Earth Day celebrity-designed-label art series, which raised $100,000 for the Waterkeeper Alliance, Kiehl’s is at it again for 2010 with a new crop of green-leaning A-listers getting in on the action. The latest installment of its charitable initiative showcases full-sized bottles of Kiehl’s certified-organic Acai Damage-Protecting Toning Mist with adornment from the likes of actress Julianne Moore, musician Pharrell Williams, pro-surfer Malia Jones, and artist Jeff Koons. One hundred percent of the proceeds from the sales of the limited-edition collector’s items will go to the Rainforest Alliance to raise funds and awareness for sustainable biodiversity. To add a little more boldface-name cred to the project, photographer David LaChapelle has shot a campaign with each contributing artist and his or her own design. The mists officially hit stores today, but if you want to get clear skin, smaller pores and do your part for the environment without leaving the confines of your cubicle, click here.
Photo: Courtesy of Kiehl’s