Aesop’s Sage Advice
Since re-emphasizing its presence in America last year, Aesop has managed to generate a ton of buzz. First, the natural-minded, Australian brand launched an empire-building onslaught with not one but three new stores in New York; then came the product blitzkrieg, with best sellers like its Resurrection Aromatique Hand Balm becoming fixtures in Manhattan’s well-appointed apartments—and its coolest restaurants and boutiques as well. This month, the stunner from down under looks to send tongues wagging again with the release of its new Sage & Zinc Facial Hydrating Cream SPF 15. Aesop’s first moisturizer with broad-spectrum protection, the lightweight formula uses a micronized mineral sun-blocking agent to ward off harmful UV rays while a form of vitamin E hydrates and protects against free-radical damage. Additional extracts of antimicrobial sandalwood and soothing sage leaf boost clarity and calm any irritation. Then, of course, there’s the physical appeal of the brand’s apothecary-style packaging, which makes breaking out this old-world aluminum tube on the regular that much more satisfying.
Photo: Courtesy of Aesop