Drugstore Discovery Of The Week: Yes To Haircare? Affirmative.
Since taking the mass market skincare aisle by storm with its Dead Sea mineral-packed, fruit and veggie-infused complexion savers five years back, Yes To has become quite the overachiever. The brand managed to become a formidable presence in the drugstore aisles right out of the gate, holding its own among countless stalwarts that have been occupying the space there for multiple decades. Maybe it’s the nearly entirely natural formulas or the simple myopic focus of each line (Yes to Carrots, Blueberries, Cucumbers, Tomatoes, et al.), but beauty buffs were quick to embrace its face and body staples. Now, there is more to love, as Yes To expands its focus to include haircare. The Carrot formulas are designed for scalp repair and frizz-fighting, the Blueberry for general hair health, and the Cucumber, our favorite, works to protect color-treated strands. The latter is bolstered by sunflower and aloe extracts to strengthen and hydrate tapped-out hair while helping your dye job endure just a wee bit longer—all effects we would happily say “yes” to.—Fiorella Valdesolo
Photo: Courtesy of Yes To