The Fab Five: Matte About You
In the annals of lipstick texture, a new contender for your affection is emerging: velvety matte. Straddling the divide between the chalky and flat, and the rich and lustrous, this thoroughly modern lipstick formulation promises dramatic color payoff and a retro-style shine-less look—all without leaving lips sapped and cracked (a common result of its predecessors). Here, five of our favorite contenders, ready for you to slick on this season.
— Fiorella Valdesolo
Lipstick Queen Velvet Rope
Leave it to Poppy King to dream up a lipstick that is the epitome of old-Hollywood glam. Ava, Lana, Marilyn; they would have all been fans. The seemingly weightless, velvety formula that glides on with ease is thanks to a blend of silicone elastomer, moisturizing apricot oil, and a trio of natural waxes.
Shade pick: Black Tie, a rich, deep red.
Topshop Make Up Velvet Lips
A velvet matte, in a silken fluid formula that slides languidly across the lips. The pigment is remarkably dense and insanely long lasting; seriously, you will need a little elbow grease to take it off.
Shade pick: Plush, a plummy wine.
$20, available in November at www.topshop.com.
MAC Cosmetics Retro Matte
MAC has always been a pioneer in the matte category, and it is the widespread popularity of its iconic Ruby Woo (the, in this writer’s estimation, pitch-perfect shade of blue-toned red) that inspired an entire Retro Matte collection. The formula has been rebooted, so the intense color remains with a more velvety texture.
Shade pick: Dangerous, a bright orangey-red, or Fixed on Drama, a moody burgundy
Clé de Peau Beauté Extra Rich Lipstick
Clé de Peau is synonymous with over-the-top luxury, and its new lipstick collection is no exception. Created in collaboration with the brand’s makeup creative director, Lucia Pieroni, the line offers three textures: satin, silk, and, our favorite, velvet, which has the boldest color payoff.
Shade pick: Mister Lincoln, a mauve-y wine
Sonia Kashuk Red Lip Matte
Made with skin-friendly Aglianico grape extract, which is deeply hydrating and collagen stimulating, this velvet red comes in one shade only: a classic cherry red that will flatter a myriad of skin tones. Keep it handy come holiday party-circuit time.
$11, available in November at www.target.com