Labels for Love
As many of us winter-weary East Coasters revel in Mother Nature’s gift of warmer climes this week (temporary as they may be), we are reminded that April happens to be Earth Month, the time of year that is set aside for singing the planet’s praises. And sing them Kiehl’s will, with the introduction of its 2013 Label Art Series. The annual initiative—which has paired limited-edition designs from fans of the brand such as Julianne Moore, Pharrell Williams, Chloë Sevigny, Florence Welch, and Spike Lee with best-selling products like its Rare Earth Deep Pore Cleansing Masque and its Açaí Damage-Protecting Toning Mist—is celebrating its fifth installment, for which it will donate 100 percent of the profits from the sale of limited-edition tubs of its Ultra Facial Cream to Recycle Across America. A nonprofit designed to help eliminate public confusion when it comes to sustainable waste management, the organization is also dedicated to stimulating the environmental economy. Kiehl’s has recruited the likes of Alanis Morissette and Star Trek‘s Zachary Quinto for design duty this time around, and will feature Morissette’s embracing hands and Qunito’s intersecting circle drawings on select packaging, while supplies last. Get while the getting’s good.
Kiehl’s limited-edition Label Art Series Ultra Facial Cream, available April 20 at www.kiehls.com.
Photo: Courtesy of Kiehl’s Since 1851