MAC’s Latest Comic-Book Collab
MAC has established itself as a leader in the culture-crossing collaboration game. The makeup giant has turned Superwoman, Hello Kitty, Barbie, and Disney’s most venomous villains into cult-favorite lipsticks, blushes, and nail lacquers, inspiring other cosmetics companies to follow suit. Its latest coup is another comic-book classic: Archie. It’s not the fifties-favorite, freckle-faced redhead that inspired its new lineup of face paints and accessories, though; instead, Archie’s perpetual love interests, Betty and Veronica, play muse. As to be expected, there’s plenty of kitsch in the collection, which can be experienced through the cartoon faces and miniature hearts that adorn its uncharacteristically white packaging. But there are a few real makeup gems in here, too, namely the Eye Shadow X 4 palettes that made some high-profile cameos backstage at the Spring shows, albeit in covert packaging. Tom Pecheux used a mix of the warm tan Caramel Sundae, light pink Cheryl Chic, pale yellow Dreammaker, and cool-toned brown Showstopper, from the collection’s Caramel Sundae quad, backstage at Balmain, and the deep navy Ron Ron Run pigment from the Spoiled Rich quad added opacity to the navy stroke he famously scrawled onto models’ upper lash lines backstage at Joseph Altuzarra. There was nothing kitsch about that.
MAC Archie’s Girls, available through February 7 at www.maccosmetics.com.
Photo: Courtesy of MAC Cosmetics